Conductor Extracts Itself from WeWork via @martinibuster

Conductor Extracts Itself from WeWork via @martinibuster

SEO Technology company Conductor announced today that they have successfully bought out the company from WeWork. The deal involved 250 employee and management co-founders plus outside investment. The co-founders will continue as majority shareholders with a new class of stock (founder-preferred shares). Conductor CEO Seth Besmertnik in a statement said: “We’re grateful for our time with WeWork, during which we’ve been able to invest aggressively in R&D, doubling the size of our team with world-class talent that helps our customers achieve success everyday. People don’t want to be advertised to or sold to anymore. Our solutions make it easier for brands to deliver marketing that is helpful and valuable. It’s […]

Google’s BERT Rolls Out Worldwide via @martinibuster

Google’s BERT Rolls Out Worldwide via @martinibuster

Google announced via Twitter that their BERT algorithm is now rolling out worldwide. BERT will enable Google to better understand search queries. BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread…. https://t.co/NuKVdg6HYM — Google SearchLiaison (@searchliaison) December 9, 2019 What is BERT? BERT is an algorithm that helps Google better understand search queries. What Languages Does BERT Affect? GoogleSearchLiaison noted that BERT is rolling out for 72 languages. He didn’t say 72 languages but […]

John Mueller Surprises with Answer to a Negative SEO Question via @martinibuster

John Mueller Surprises with Answer to a Negative SEO Question via @martinibuster

Google’s John Mueller was asked if a site was being penalized because of receiving thousands of adult links. John Mueller suggested the problem was not the links but the domain itself. John’s response surprised the publisher by pointing out a deeper issue that was the likelier cause of the ranking issue. Finding Solutions to Ranking Problems It’s not uncommon for sites to receive low quality links, including adult themed links. Low quality spam links are easy to blame as the reason why a site is underperforming. Many publishers who believe their sites are victims of low quality spam links will disavow those links yet continue to experience poor rankings. From […]

New Google Search Console Feature – Messages via @martinibuster

New Google Search Console Feature – Messages via @martinibuster

ADVERTISEMENT Google announced the addition of a new feature to Google Search Console. The new feature gives publishers access to a panel from which messages from Google can be accessed. The messages panel seeks to improve efficiency for delivering communications from Google to publishers. The messages are accessed through the bell icon located in the top right hand corner. According to Google: “As of today, messages will be available through a panel accessed easily by clicking the bell icon at the top of any page in Search Console. The main difference from the old interface is that now you’ll have access to your messages throughout the product, no need to […]

Google Co-Founders Larry Page and Sergey Brin Resign via @martinibuster

Google Co-Founders Larry Page and Sergey Brin Resign via @martinibuster

ADVERTISEMENT The founders of Google, Larry Page and Sergey Brin today announced that they were stepping down from their roles as CEO and President of Alphabet, the company structure that Google is a part of. Sundar Pichai, CEO of Google will become CEO of both Alphabet and Google. Sergey Brin and Larry Page will remain on the Board. In their letter, Sergey Brin and Larry Page used the analogy of parenting in reference to Google. They said that at age 21 it was time for the company they created to be able to exist without the co-founders daily influence. Regarding Sundar Pichai, they said: “Sundar brings humility and a deep […]

Google Encourages to Differentiate Your Site via @martinibuster

Google Encourages to Differentiate Your Site via @martinibuster

A publisher tweeted a question to Google’s John Mueller about commodity content. John Mueller’s response gave the general direction of what to do when your site content is the same as the content on competitor sites. But his advice is applicable to any site that wants to be better than their competition. Here is the question: “Hi,@JohnMu I have a govt job site where content is almost similar to all other sites (Job Details, Notification etc). How Google looks such kind of sites?” Hi,@JohnMu I have a govt job site where content is almost similar to all other sites (Job Details, Notification etc). How Google looks such kind of sites? […]

Moderation Tips to Avoid a Toxic Community via @martinibuster

Moderation Tips to Avoid a Toxic Community via @martinibuster

ADVERTISEMENT Many Facebook Group administrators are experiencing growth. Without proper moderation, a community can easily slip into becoming toxic. Here are some tips for avoiding common mistakes. I have been moderating communities since 2003, both my own communities as an administrator  and as a moderator at WebmasterWorld.  I have quite a bit of experience with communities, including learning from my own mistakes. These are a few insights I learned from over fifteen years as an admin and a moderator. Treat Members with Respect Rule #1 for moderating a community is to never humiliate a member or make them feel remorse for participating.  One of the worst things a moderator can […]

Google Offers 2 Tips for Improving Web Content via @martinibuster

Google Offers 2 Tips for Improving Web Content via @martinibuster

Google’s John Mueller was asked in a Webmaster Hangout about improving web page content focus. Mueller shared two tips on how to do that. How to Improve Content Focus? The question was asked about poorly indexed Product Description Pages (PDP). The publisher asked if making the content more prominent would help. “Do you think moving the images down and the relevant text up would help Google better interpret the focus of each of these pages?” Somewhat surprisingly, John Mueller answered no, that’s not how to improve content focus. Then he explained why: “So just shifting the location of content within an HTML page I don’t think that plays a big […]