How to Measure Link Building ROI via @martinibuster

How to Measure Link Building ROI via @martinibuster

It’s been my understanding that there is no way to measure the return on investment (ROI) of link building. But some say that it’s possible to measure. Difficulty of Measuring Results of Link Building It’s commonly assumed that the goal of building links is links. But the real goal of link building is sales. Links are not the end goal. Links are the means to the end goal, which is sales. That’s why viral link strategies have always, in my opinion, been among the worst link building tactics. Viral links, where someone creates content around a stunt, content that is funny, outrageous or awe inspiring typically results in a tremendous […]