Google Losing Page Speed Battle – And Nobody Wins via @martinibuster

Google Losing Page Speed Battle – And Nobody Wins via @martinibuster

ADVERTISEMENT Google has been encouraging publishers to increase their web page speed for at least ten years. Google has created resources for helping publishers make their sites faster. Yet a comparison of year over year metrics shows that web pages are getting slower. There are several page speed metrics. Each metric describes a different part of page speed. Together they relate how fast a site is and what the user experience is on that particular site. First Contentful Paint First contentful paint is a metric that measures how long it takes so that a site visitor can see text and images on the web page. It does not describe how […]

5 Reasons Why Scholarship Link Building Fails via @martinibuster

5 Reasons Why Scholarship Link Building Fails via @martinibuster

Relevance is important in today’s search algorithms. Link relevance is so important that Google began treating the nofollow link attribute as a hint in order to harvest more link signals. The reason was to add more link signals to analyze for relevance. Links contribute to the ranking of a page. They still work. But non-relevant links may have unwanted consequences. Five Reasons Why Scholarship Link Building Doesn’t Work Links from Scholarship Context are Irrelevant Scholarship Links Make Businesses Relevant for Scholarship Business Scholarship Pages Become Important Dot EDU Links Do Not Have Extra Link Power Scholarship Links Do Not Help Rankings Links from the Context of a Scholarship are Irrelevant […]

Dot Org Registry Sold to an Investment Firm via @martinibuster

Dot Org Registry Sold to an Investment Firm via @martinibuster

ADVERTISEMENT The non-profit organization that manages the dot ORG domain registry has been sold to a for-profit investment firm. Some are fearful that the cost of dot ORG domains will rise because the non-profit that manages the entire domain name system, ICANN, recently changed the rules to allow the owners of the dot ORG registry to raise the dot ORG domain name registrations. The dot ORG domain name registry has traditionally been a part of a non-profit organization for the benefit of non-profit organizations. Once the sale is finalized, the dot ORG domain registry will have been acquired by a for-profit organization. How Did a For-Profit Gain Control of a […]

DuckDuckGo Smarter Encryption Enforces HTTPS Routing via @martinibuster

DuckDuckGo Smarter Encryption Enforces HTTPS Routing via @martinibuster

ADVERTISEMENT DuckDuckGo announced Smarter Encryption, an effort to restrict users to HTTPS connections. The system uses a whitelist of encrypted sites in order to route users to the encrypted versions of those URLs. What is DuckDuckGo Smarter Encryption Smarter Encryption is essentially a white list of websites that are verified to be secure. A white list is the opposite of a black list. So rather than creating a list of sites to exclude (black list), Duck Duck Go is using the white list approach of creating a list of approved sites to include. This is how Duck Duck Go described their white list: “At the center of DuckDuckGo Smarter Encryption […]

Google Answers November Update Question via @martinibuster

Google Answers November Update Question via @martinibuster

In a Webmaster Hangout, a publisher asked Google Webmaster Trends Analyst, John Mueller, what to do about their 40% decline in traffic due to Google’s update. John offered advice on what they should focus on, as well as what not to focus on. Publisher Followed Google Guidelines and Lost Rankings The publisher related how they followed Google’s guidelines, didn’t build links and only focused on creating content, just like Google advises. Despite following the rules, the publisher said they were hit by Google’s latest algorithm. This is the question a publisher asked Google’s John Mueller: “The Google BERT update affected two of my websites and traffic dropped by 40%. The […]

John Mueller Answers About Structured Data and Rankings via @martinibuster

John Mueller Answers About Structured Data and Rankings via @martinibuster

A publisher asked Google’s John Mueller if there were any benefits to using structured data other than rich results and featured snippets, because maybe Google will use it in other ways. Google’s John Mueller reiterated the benefits of rich results and featured snippets. Then he began answering how Google uses structured data for ranking related purposes. What is interesting about his answer is that he mentioned that Google uses structured data information to better understand the entities on a page. An entity are basically like nouns. So if you are reviewing a book, your structured data can communicate the book title, author and so on in a convenient way so […]

Recovery From November 2019 Google Update via @martinibuster

Recovery From November 2019 Google Update via @martinibuster

You know how Google says you can’t “fix” your way back to position one? That seems unhelpful but it’s actually useful. It helps one understand what not to waste time on. In my opinion, based on my experience, once you know what not to focus on, it will help you understand more productive areas to focus on. Things to Fix According to Google, fixing things won’t help you recover. What does that mean? It may mean that the traditional things SEOs focus on, mainly technical SEO, have little to do with fixing an update that’s highly likely about relevance. Some SEOs say that every site they audit that has experienced […]

Google Update Response Falls Short of Expectations via @martinibuster

Google Update Response Falls Short of Expectations via @martinibuster

Google’s SearchLiaison confirmed that some updates happened. But he downplayed their importance. The attempt to trivialize the update was in contrast to the widely felt impact and passionate response to it by publishers.  Many asserted that this update was significant and worthy of more guidance. Google Confirms November 2019 Update… Sort of The confirmation was in the form of answering the feedback about the update felt last week, beginning approximately November 7th but felt in force on November 8th. This is what Google SearchLiaison said: “Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in […]