Coordinate Links and Content for Success via @martinibuster

Coordinate Links and Content for Success via @martinibuster

For some sites, the process of encouraging links can improve when it’s done together with the content side of a business. I hesitate to call it link building because it’s not really building links in the way it’s commonly thought of. The reason why content creation and link acquisition should coordinate with each other is because of how tightly Google matches the context between the page where a link is created and the page that the link is pointing to and the search query a searcher is making. Meaning of a Search Query.Topic of a Link.Topic of a Web Page. I believe those three matching contexts helps a page rank […]

European News Lose Google Snippets Per French Law via @martinibuster

European News Lose Google Snippets Per French Law via @martinibuster

Google recently announced that in response to a new French law they are removing snippets and images from news sites from displaying in French search results. Showing images and text snippets will be opt-in. Google’s support page for this change says: “…in the wake of new copyright law in France, Google will change the way it presents search results for European press publications to people in that country. Specifically, Google will no longer present snippets and thumbnail images in France for these publications unless publishers displaying content in France have specified how much of this content they want to show in search results.” European Sites are Affected by French Law […]

Create Google Assistant Actions with Structured Data via @martinibuster

Create Google Assistant Actions with Structured Data via @martinibuster

Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data.  This is an opportunity for publishers to expand their reach to a wider audience on Google Assistant. What are Google Actions? Google actions are a way to interact with Google Assistant. While actions can consist of trivia games or bedtime stories, in this case, actions can provide guided instructions. Previously developers had to code the actions. Now publishers can simply add structured data to existing how-to content in order for it to become an action for Google Assistant. Here’s how Google’s developer page for actions describes it: “Actions on Google lets you extend the […]

WordPress 5.3 Moves Closer to Valid HTML via @martinibuster

WordPress 5.3 Moves Closer to Valid HTML via @martinibuster

WordPress announced that version 5.3 will use improved coding that will be closer to standards compliant HTML. There are good reasons why it valid HTML should be considered important for SEO.  While the WordPress HTML will not be 100% valid, this update is a step in the right direction. The release date is tentatively scheduled for November 12, 2019. For many this might seem like too little and too late. Nevertheless, WordPress is arguably the most important content management system at the moment. This means that attaining valid HTML for a website is closer now for a great many sites across the web. WordPress 5.3 Fixes Type Attribute Issue The […]

Is This Why Some Content Ranks in Google? via @martinibuster

Is This Why Some Content Ranks in Google? via @martinibuster

Google’s Danny Sullivan tweeted that SEOs should focus on content that is “great, unique, useful, compelling.” Some in the search community pushed back on the idea. Ranking Factors and Content The context of Danny Sullivan’s statement is in responding to a tweet by Cyrus Shepard: “Google’s statements on ranking factors are like onions. They have layers. And when you peel too many layers, you start to cry” Danny asserted that what SEOs should focus on is making great content that is useful, compelling, etc. Danny Sullivan tweeted this response: “If you have content that’s not fundamentally great in some way, dressing it up with badges, About pages or whatever very […]