John Mueller shares insights on how to succeed in Google’s Mobile First Index The post Google Shares How to Succeed in Mobile First Index via @martinibuster appeared first on Search Engine Journal.
A new and powerful way to attract more site visitors. Google Keen proactively recommends content to users. The post Google Creates a New Source of Traffic With Keen via @martinibuster appeared first on Search Engine Journal.
Offensive content caused two websites to lose their advertising. This is what you should know so it doesn’t happen to you. The post Google Pulled Ads From Two Conservative Websites via @martinibuster appeared first on Search Engine Journal.
Google’s John Mueller made it clear what Google does about guest posting for links. The post Google Cautions Against Guest Posting – This is What’s Really Going On via @martinibuster appeared first on Search Engine Journal.
Cumulative Layout Shift is becoming a ranking factor in 2021. Learn what it is and how to optimize for it. The post Cumulative Layout Shift – Overview of 2021 Google Ranking Factor via @martinibuster appeared first on Search Engine Journal.
Cumulative Layout Shift is becoming a ranking factor in 2021. Learn what it is and how to optimize for it. The post Cumulative Layout Shift – Overview of 2021 Ranking Factor via @martinibuster appeared first on Search Engine Journal.
Twitter announced a new feature that encourages Android Twitter users to read an article before reading it. This raised suspicions that Twitter was tracking user clicks. The move is part of Twitter’s stated goal to encourage “informed discussion.” Often people share a link without reading the article. That results in click bait titles getting widely promoted regardless of the content. Click bait is generally created to trigger an emotional response by confirming or subverting a belief while the article itself might turn out to be less than what the title promised. That results in the click bait title becoming the message even when that message is untrue. According to Twitter’s […]
The new head of Google search, Prabhakar Raghavan, has been at the forefront of search related research. A focus of his research includes co-authoring research on link analysis as far back as 2000 as well as the Yahoo Research on trust and distrust in links. Prabhakar Raghavan has a PhD, has authored books and research papers, is a member and leader of various computer science organizations and so on. But what we in the search community are interested in is who is this guy and how will he impact search? What is of more interest to us in the SEO community is getting a picture of who the new head […]
In a Google Webmaster Hangout, Google’s John Mueller answered which low traffic pages to noindex and which ones to not worry about. Are Low Traffic Pages Harmful? It’s generally understood that it’s a good idea to remove low performing pages. Low quality pages tend to attract low amounts of traffic and should be either no-indexed or removed entirely. That is what the question John Mueller answered is about. The question is specifically about a news site but Mueller’s answer widens to be useful to more than just news sites. This is the question: We’re publishing news and articles. For example, we have 100 new articles every day and ten of […]
Google SearchLiaison announced via Twitter that Google had updated Featured Snippets. Clicking on many featured snippets will take a user directly to the text that is relevant to the search query. This change isn’t happening to all featured snippets. It’s only happening where Google has a high confidence of being able to direct users straight to the content. Here’s the tweet: As we have done with AMP pages since December 2018, clicking on a featured snippet now takes users to the exact text highlighted for HTML pages, when we can confidently determine where the text is, for browsers that support the underlying technology…. — Google SearchLiaison (@searchliaison) June 3, 2020 […]