Twitter Will Check if Articles Are Read Before Sharing via @martinibuster

Twitter Will Check if Articles Are Read Before Sharing via @martinibuster

Twitter announced a new feature that encourages Android Twitter users to read an article before reading it. This raised suspicions that Twitter was tracking user clicks. The move is part of Twitter’s stated goal to encourage “informed discussion.” Often people share a link without reading the article. That results in click bait titles getting widely promoted regardless of the content. Click bait is generally created to trigger an emotional response by confirming or subverting a belief while the article itself might turn out to be less than what the title promised. That results in the click bait title becoming the message even when that message is untrue. According to Twitter’s […]

Google’s New Head of Search – Prabhakar Raghavan via @martinibuster

Google’s New Head of Search – Prabhakar Raghavan via @martinibuster

The new head of Google search, Prabhakar Raghavan, has been at the forefront of search related research. A focus of his research includes co-authoring research on link analysis as far back as 2000 as well as the Yahoo Research on trust and distrust in links. Prabhakar Raghavan has a PhD, has authored books and research papers, is a member and leader of various computer science organizations and so on. But what we in the search community are interested in is who is this guy and how will he impact search? What is of more interest to us in the SEO community is getting a picture of who the new head […]

Google Explains Content Pruning Best Practices via @martinibuster

Google Explains Content Pruning Best Practices via @martinibuster

In a Google Webmaster Hangout, Google’s John Mueller answered which low traffic pages to noindex and which ones to not worry about. Are Low Traffic Pages  Harmful? It’s generally understood that it’s a good idea to remove low performing pages. Low quality pages tend to attract low amounts of traffic and should be either no-indexed or  removed entirely. That is what the question John Mueller answered is about. The question is specifically about a news site but Mueller’s answer widens to be useful to more than just news sites. This is the question: We’re publishing news and articles. For example, we have 100 new articles every day and ten of […]

Google Featured Snippets Update via @martinibuster

Google Featured Snippets Update via @martinibuster

Google SearchLiaison announced via Twitter that Google had updated Featured Snippets. Clicking on many featured snippets will take a user directly to the text that is relevant to the search query. This change isn’t happening to all featured snippets. It’s only happening where Google has a high confidence of being able to direct users straight to the content. Here’s the tweet: As we have done with AMP pages since December 2018, clicking on a featured snippet now takes users to the exact text highlighted for HTML pages, when we can confidently determine where the text is, for browsers that support the underlying technology…. — Google SearchLiaison (@searchliaison) June 3, 2020 […]