Google Says Some Guest Post Links Are Unnatural via @martinibuster

Google Says Some Guest Post Links Are Unnatural via @martinibuster

Google’s John Mueller responded to a tweet about guest post outreach. He appeared to say that paying a company to outreach for guest posts may result in unnatural links. Guest Post Outreach Guest posting for links is when a web publisher agrees to publish an article that’s written by someone else. The article typically contains a link to the site that is contributing the article. Mueller’s comments were in reaction to a tweet about the new SEMRush service for obtaining guest post links. What makes this tweet notable is that SEMRush does not claim to buy links from the publishers that are publishing the articles. SEMRush says they are simply […]

Google Explains How Author Pages May Help via @martinibuster

Google Explains How Author Pages May Help via @martinibuster

In a Google Webmaster Central hangout, Google’s John Mueller answered whether it was worth spending time creating author pages. Mueller downplayed the importance of author pages for ranking. He said that you can’t say author pages really matter. Then he explained where it can matter. Author Pages on News Sites and YMYL Some people believe that author pages and “expert authors” are important for ranking. But that’s not anything that Google has said. I’ve had numerous companies come to me for help after an update. Many had tried adding author pages but that didn’t solve their problems because author pages are not a ranking factor. Mueller’s answer confirms that it’s […]

Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster

Trump Executive Order May Target Blogs, Recipe Sites & Forums via @martinibuster

A new executive order from President Trump may affect every blog, recipe site, review site, ecommerce site, and online forum that publishes user-generated content. The executive order specifically mentions Facebook and Twitter. But the scope of the order includes all websites that publish user-generated content that is moderated. According to the text published by the White House: “Sec. 7. Definition. For purposes of this order, the term “online platform” means any website or application that allows users to create and share content or engage in social networking, or any general search engine.” I asked Jeff Ferguson, Adjunct Professor of Digital Marketing at UCLA and partner at Amplitude Digital (@AmplitudeAgency) about […]

Amazon Reported Moving Into Local News and Sports Podcasting

Amazon Reported Moving Into Local News and Sports Podcasting

ADVERTISEMENT It’s reported that Amazon is moving into local-level advertising by acquiring podcast networks related to news and sports. Localized podcasting will complement their Echo device, allowing it to fill a niche currently served by radio. Podcasting networks is a natural fit for Amazon and Echo. It is also ideal for local search advertising revenue as well as being able to target audience demographics, particularly in a future where third party tracking cookies no longer exist. Privacy Concerns and Third Party Tracking Issues surrounding third party cookies are rapidly changing the way advertisers advertise to consumers. Browsers like FireFox already block the kind of third party cookies that allows advertisers […]

Google Explains Why it Rewrites Meta Descriptions via @martinibuster

Google Explains Why it Rewrites Meta Descriptions via @martinibuster

In a Webmaster Central hangout, a publisher asked Google’s John Mueller why their meta description was being rewritten. Mueller’s answer offered a peek into how Google’s algorithm chooses when to rewrite meta descriptions. The question was specifically about a meta description on the home page being rewritten on the Google search results pages (SERPs) for branded search queries. The publisher used the example of using the modifier “UK” with the brand name. There are no specifics mentioned in the question so there is no way to address the publisher’s issue directly. But because Mueller’s answer is general, it provided an answer that gave some insight into why Google rewrites meta […]

Can Google PageRank be Manipulated for Better Rankings? via @martinibuster

Can Google PageRank be Manipulated for Better Rankings? via @martinibuster

I saw a discussion on Facebook about manipulating website linking patterns to focus PageRank to important pages. The idea was that linking to “useless” pages is a waste of PageRank and a diminution of a website’s ranking power. SEO 101 – Site Architecture One of the most fundamental understandings about how to create a website is creating a meaningful site architecture. That means creating a menu and site structure that makes it easy for a site visitor to reach all the important pages of a website. That’s newbie level SEO but it’s a goodie. PageRank Sculpting The strategy of stopping PageRank from flowing to “useless pages” is called PageRank Sculpting. […]

Research Reveals Covid-19 Consumer Behavior Insights via @martinibuster

Research Reveals Covid-19 Consumer Behavior Insights via @martinibuster

BrightEdge analyzed search behavior during the most recent 90 days. They discovered profound shifts in search behavior that will be with us for years to come in what they call The New Normal. The following is a description of search trends across industries, showing which are strong and which are showing signs of rebounding. BrightEdge identified four kinds of impact types: 1. Rebounding2. Accelerating3. Stabilizing4. Recovering The way consumers are spending has completely changed and certain aspects of it will stay with us for a long time. According to BrightEdge: “Marketers need to rethink traditional marketing mix and the role of digital in the “New Normal” re-evaluating product, price, digital […]

New Google Guided Recipes Blindsides Recipe Niche via @martinibuster

New Google Guided Recipes Blindsides Recipe Niche via @martinibuster

Google released a new “Guided Recipes” feature without giving the recipe blogging community advanced warning. WordPress plugin makers and recipe site publishers are scrambling to update their plugins and websites in order to comply with the new structured data requirements. For most publishers this won’t affect visibility on mobile and desktop. This change provides an opportunity to be seen and heard on Google Assistant devices. The problem lies in how this might affect mobile and desktop visitors. What are Guided Recipes? Guided recipes is a way to expand the reach of recipe content to voice search via Google Assistant. Google Assistant is available on mobile devices, on smart displays, smart […]

Surprising Insights from 830 Link Penalty Cases via @martinibuster

Surprising Insights from 830 Link Penalty Cases via @martinibuster

SEMrush studied 830 backlink profiles of websites hit by link penalties. What they discovered are insights that may influence how you think about link building. Not a Ranking Correlation Study Ranking correlation studies try to understand what the ranking factors are by studying millions of Google search results pages (SERPs). Those kinds of studies lead to unreliable results that should not be taken seriously. This research by SEMrush is not a ranking correlation study. Which is why I am writing about it. A study like this shows some interesting insights. But because Google processes are not openly discussed by Google, one can’t say with 100% certainty that a certain pattern […]