Google Update Officially Over – Time for a Do-Over? via @martinibuster

Google Update Officially Over – Time for a Do-Over? via @martinibuster

Google Search Liaison declared the May 4th 2020 Google Update officially over on Monday May 18th. The response from the search community indicated a perception of problems in Google’s search results. Many are expressing a negative sentiment for the May 2020 Core algorithm update. The May 2020 Core Update rollout is complete. — Google SearchLiaison (@searchliaison) May 18, 2020 The overwhelming sentiment about this update was  of dissatisfaction. This is a typical response: Yup. Complete and flawed as hell. — Rosenstand-SEO (@Rosenstand_SEO) May 18, 2020 Complaint of Social Media SERP Domination A popular complaint about this update is that sites like Pinterest were clogging up the search engine results pages […]

Google May Face U.S. Antitrust Lawsuits via @martinibuster

Google May Face U.S. Antitrust Lawsuits via @martinibuster

ADVERTISEMENT The United States Justice Department and many state attorneys general are reported to be preparing to sue Google for antitrust violations. Antitrust laws exist in both federal and state level. Antitrust laws aim to promote competition by discouraging large organizations from unfairly using their dominant market position to squeeze out competitors. According to Reuters, the antitrust legal action could be filed this summer followed by state level lawsuits in the fall. The federal lawsuit focuses on unfair practices in search, advertising and issues surrounding the Android operating system. Google has been accused in Europe of having used it’s market leading position to harm competitors. TripAdvisor and Expedia, among many […]

Google on How it Handles Extra Meta Descriptions and Title Tags via @martinibuster

Google on How it Handles Extra Meta Descriptions and Title Tags via @martinibuster

A publisher asked Google’s John Mueller if it’s okay to add two meta description tags and two title tags on a single page. Google’s John Mueller provided a surprising answer that shows how Google handles double HTML elements. The person asking the question wanted to make a temporary change to the meta and title HTML elements. Then after a certain point the publisher could revert to the original versions. The publisher said they had to temporarily update some of their content pages due to Covid-19. The question was about how to handle a temporary change in the meta description and title tags. This is the question that was asked: “Concerning […]

Google Comments on Correlation of Bad Links and 50% Traffic Loss via @martinibuster

Google Comments on Correlation of Bad Links and 50% Traffic Loss via @martinibuster

A publisher told Google’s John Mueller that Google Search Console (GSC) reported over five hundred referring pages from two domains. These referrals correlated with a 50% traffic drop. Google’s John Mueller commented on the correlation between referral links and a drop in traffic. The publisher related that GSC showed referrals from two domains totaling up to four links to each page of their site. When visiting those pages the publisher saw that they were empty, there was no content on those page. They stated that the appearance of those referring links correlated to a 50% drop in traffic. The publisher asked: “…is this a scenario where the disavow tool makes […]

John Mueller on Negative SEO and Ranking Problems via @martinibuster

John Mueller on Negative SEO and Ranking Problems via @martinibuster

In a Google Webmaster hangout, a publisher related how sites attacked by negative SEO suffered ranking drops. Google’s John Mueller was asked, considering that anecdote, if he still insisted that negative SEO does not exist. Negative SEO Negative SEO is an idea that there are people who pay to send low quality links to their competitors. Many times these low quality links are adult in nature. Anecdote About Negative SEO The publisher related an anecdote about negative SEO. They said sites suffer ranking drops, they disavow but the rankings either never return to where they used to be or they bounce around. “We’ve seen some sites being targeted by black […]

Google’s John Mueller on BERT and Rankings via @martinibuster

Google’s John Mueller on BERT and Rankings via @martinibuster

In a Google hangout, Google’s John Mueller answered a question about getting hit by the Google BERT update. Mueller discussed what BERT does and how that fits into ranking. Hit by Google BERT Update A publisher or SEO described a situation where they saw a number of sites get hit by an update. They said that it seemed like about more than intent. Mueller didn’t comment on search intent. His answer focused on what BERT actually does and what BERT related ranking issues really are. This is the question that was asked: “We’ve seen some websites that were hit by Google BERT update and they still have not recovered. Was […]

Google Site Kit WordPress Plugin Vulnerability via @martinibuster

Google Site Kit WordPress Plugin Vulnerability via @martinibuster

A vulnerability was discovered in Google’s Site Kit WordPress plugin and subsequently patched. The vulnerability allows an attacker to escalate site privileges and attack a victims search visibility,  alter site maps and more. Google Site Kit WordPress Plugin The vulnerability affects Site Kit by Google. Google Site Kit is a Google WordPress. Google Site Kit displays information about your site within the WordPress Admin dashboard. It aggregates information from Google Search Console (GSC), Google Analytics, AdSense, Page Speed Insights and other Google tools. Researchers at WordFence (@wordfence) discovered the vulnerability, notified Google then published an announcement after the plugin was updated. According to the announcement: “This is considered a critical […]

Links, AI and Google May 2020 Update via @martinibuster

Links, AI and Google May 2020 Update via @martinibuster

Some in the SEO community have noticed linked related patterns in sites that have lost rankings. Is there anything to it? Yesterday, Jeff Coyle (@jeffrey_coyle) of MarketMuse (@MarketMuseCo) shared results of his research and noted that sites with a high rate of link acquisitions were winners in the local search space. He also noted that thin pages that were supported by off-page factors like links were also suffering, as if those links were no longer helping. It’s good to be aware of the change. But it’s prudent to not make assumptions based on that knowledge. Jeff did not say that those were the reasons for the changes. What he described […]

Google May 2020 Update: What We Learned via @martinibuster

Google May 2020 Update: What We Learned via @martinibuster

The data is in on who the winners and losers are. With this information one can begin to get a feel for the contours of what this update is about. Preliminary May 2020 Google Update Observations: 1. Thin content powered by external factors losing 2. Local SERPs in Major Flux 3. Aggregators and Directories Winning 4. SERP Features May Be in Flux Sistrix UK and German Analysis According to Sistrix, German health related sites are top losers and music related sites are lead the losers in the UK.  Sistrix Top Winners and Losers Examples of Top Losers NYPost.com -36.21% Allmusic.com -39.03% Last.fm -38.03% WordPress.org -33.84% Huffpost.com -33.06% Examples of Top […]

Google Update and Search Console Lag via @martinibuster

Google Update and Search Console Lag via @martinibuster

A search marketer noticed that broad core algorithm updates slowed down Google Search Console data. Google’s John Mueller explained what’s going on. Google Search Console Google Search Console is a dashboard provided by Google for publishers to get an overview of keyword traffic, indexing problems and other information that is useful for a publisher, particularly during a Google algorithm update. Information from the Google Search Console could be useful for identifying any ranking improvements or issues during an algorithm update. That’s why it’s important that the search console data does not lag behind. Core Algorithm Updates and Google Search Console Rankings and traffic data will tend to be in flux […]