Facebook Coronavirus Emojis via @martinibuster

Facebook Coronavirus Emojis via @martinibuster

Facebook announced new set of emojis that are exclusively for the Facebook and Messenger apps. The emojis are meant as a way for users to share their support with each other. But some are finding them somewhat awkward. Facebook Announcement A Facebook executive announced the new emojis over Twitter. “We’re launching new Care reactions on @facebookapp and @Messengeras a way for people to share their support with one another during this unprecedented time. We hope these reactions give people additional ways to show their support during the #COVID19 crisis.” We’re launching new Care reactions on @facebookapp and @Messenger as a way for people to share their support with one another […]

How to Handle Plagiarism via @martinibuster

How to Handle Plagiarism via @martinibuster

I have been publishing websites for about twenty years and dealing with plagiarizers for about as many years. There are many approaches to dealing with plagiarism. These are my opinions, based on my experience, of how to deal with plagiarism. I don’t claim that my way is the right way to deal with plagiarizers. There are many approaches to taking down plagiarized content. Do what feels right for you. This is simply my opinion of the best way to deal with plagiarizers based on twenty years of dealing with this issue. Not All Plagiarizers are Bad People Try not to be threatening. In my experience there are good reasons to […]

Google Search Console Adds Copy URL Button via @martinibuster

Google Search Console Adds Copy URL Button via @martinibuster

ADVERTISEMENT Google’s official Webmasters Twitter account announced a small improvement to Google Search Console. Users can now hover over a URL and click an tool-tip style icon to copy the URL to the clipboard. According to the announcement: “Little tweak to Search Console, something many people have requested! We’re adding a “copy to clipboard” button Now you may see 3 icons when hovering over a URL: copy to clipboard, open in new tab, and inspect URL. We hope this small change boosts your productivity” Little tweak to Search Console, something many people have requested! 📢 We’re adding a “copy to clipboard” button 🖱️ Now you may see 3 icons when […]

Free PageRank E-Book from Princeton via @martinibuster

Free PageRank E-Book from Princeton via @martinibuster

Search marketing expert Bill Slawski (@bill_slawski) tweeted a link to a “book about PageRank” published by Princeton University. The book provides an overview of how search engines rank web page. The information in the book is not up to date. However it provides a deep dive into PageRank that goes deeper than seen in most any other publication. There are seven chapters and almost 100 pages devoted to mining the depths of what PageRank is about. Aside from the focus on PageRank, the book provides a good overview of some basic and general factors related to how search engines crawl and rank web pages. Seven Chapters About PageRank The book […]

Google Covid-19 Marketing Strategy Playbook via @martinibuster

Google Covid-19 Marketing Strategy Playbook via @martinibuster

Google released a Covid-19 Marketing Playbook. It’s designed to give businesses a framework for creating a marketing strategy during the pandemic. The strategy is based on Google’s observations on how businesses are dealing with the swiftly changing business environment. Three Paths To Economic Recovery According to Google, there are three paths toward economic recovery: Respond Rebuild Recover/Re-frame This is how Google outlines those three steps: Respond What’s Happening?Businesses are responding and adapting to fast-changing consumer behavior and fluctuations in demand. What Can You Do?Solve what matters today to get your business ready to rebuild. Rebuild What’s Happening?Businesses are planning for the recovery and rebuilding their marketing fundamentals, with deeper insights, […]

Google Cutting Up to 50% of Marketing Budget via @martinibuster

Google Cutting Up to 50% of Marketing Budget via @martinibuster

ADVERTISEMENT An internal email reveals that Google is cutting up to 50% of it’s marketing budget for the second half of 2020. The cuts to the marketing budget may indicate that the COVID-19 pandemic is affecting its businesses. This development comes less than a week from when Google is scheduled to discuss the first quarter 2020 financial results on April 28th. Cuts and Hiring Freezes in Marketing According to an email seen by CNBC, Google is instituting cuts the marketing budget across a range of Google divisions. The email stated: “There are budget cuts and hiring freezes happening across marketing and across Google… We, along with the rest of marketing, […]

Google: It’s OK if Site Ranks for Adult Queries via @martinibuster

Google: It’s OK if Site Ranks for Adult Queries via @martinibuster

Google’s John Mueller affirmed that it’s not a ranking problem if negative SEO succeeds in making a site rank for adult content. In an Office Hours Hangout, Mueller affirmed that if negative SEO succeeded, ranking for adult content didn’t exclude the site from ranking for other queries. The publisher asking the question said that the negative SEO succeeded in making a site rank for adult content. But it should be noted that nothing was said as to whether the publisher’s rankings for normal queries were affected. This is the question: “I have anchor text and backlinks from adult content sites and some of my pages rank for as high as […]

Research Shows Reviews Strongly Influence Sales via @martinibuster

Research Shows Reviews Strongly Influence Sales via @martinibuster

ADVERTISEMENT A study of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less than ratings and reviews. Thus, it may not be enough to be The Best when customer satisfaction expressed through ratings and reviews matter most to consumers. This may have implications for how all businesses can cultivate more sales. Reviews and Prices The research was conducted by an MIT researcher. The goal was to identify if licensing laws result in a measurable increase in consumer satisfaction versus transactions in areas with less restrictive licensing requirements. The study was conducted on a home improvement recommendation site and with […]

Consumers Value Reviews Over Credentials via @martinibuster

Consumers Value Reviews Over Credentials via @martinibuster

ADVERTISEMENT A study of over a million review site transactions and a survey of over 12,000 consumers may show that licensing credentials matter less than ratings and reviews. Thus, it may not be enough to be The Best when customer satisfaction expressed through ratings and reviews matter most to consumers. This may have implications for how all businesses can cultivate more sales. Reviews and Prices The research was conducted by an MIT researcher. The goal was to identify if licensing laws result in a measurable increase in consumer satisfaction versus transactions in areas with less restrictive licensing requirements. The study was conducted on a home improvement recommendation site and with […]

Google on Navigation Menu Changes and Rankings via @martinibuster

Google on Navigation Menu Changes and Rankings via @martinibuster

Google’s John Mueller answered changing the main navigation and how it affected rankings. He suggested a best approach to minimize negative ranking changes. Site Wide Navigation Changes The question was about making a change to the sitewide main navigation. This is the question: “We’re thinking of changing the main nav anchors by removing gender specific terms… For example we currently have men Citizen watches, this would change to Citizens Watches, place under a drop down menu for mens watches. Would this affect the rankings of men’s citizen watches or can the crawler understand the sub-nav dropdown?” So basically they want to consolidate the gender-modified sub-topics beneath a gender neutral keyword […]