Google’s Mueller Calls Web 2.0 Style Links Spammy via @martinibuster

Google’s Mueller Calls Web 2.0 Style Links Spammy via @martinibuster

In a recent Webmaster Office Hours Hangout, Google’s John Mueller was asked about links from free posting sites. The technique of getting links from sites like Tumblr, classified sites, linking to your own profile in Alexa and other places that give links from profiles is called Web 2.0 Link Building. Mueller didn’t specifically say the phrase Web 2.0 Link Building but the question and answers were specifically about the Web 2.0 link strategy. Web 2.0 Link Building Web 2.0 link building is a form of link building where you sign up at sites that are typically but not limited to social micro-blogging sites. After sign up you are granted a […]

Google Explains What’s Important For Top Rankings via @martinibuster

Google Explains What’s Important For Top Rankings via @martinibuster

In a Google After Hours Office Hangout Google’s John Mueller answered a question about links and rankings. Along the way he demonstrated that sometimes what we think we know about SEO isn’t entirely correct. He then offered advice on how to fight for the top rankings. Everyone Knows You Need Links The publisher started off asking a question by stating that “everyone knows” that dofollow links are necessary for rankings. And that’s where the publisher was mistaken. So part of the answer to their question is they need to step back and consider that maybe there are gaps in what they  know about SEO. There is no shame in considering […]

Strategic Domain Name Registrations via @martinibuster

Strategic Domain Name Registrations via @martinibuster

Strategic domain registration is something every business needs to understand. Approaching domain registrations from a strategic perspective can open up opportunities for success in earnings and search traffic. This is a reasonable approach that does far more merely protecting a brand. Defensive Versus Strategic Domain Registrations Defensive domain registration is the act of buying different versions of a website’s domain name in order to block competitors from obtaining them. The goals for defensive domain registrations are limited. By contrast, strategic domain name registrations have goals that are aligned to earnings and traffic. In my opinion, defensive domain registrations are of limited use. By contrast, a strategic approach will yield more […]

Google Publishes Guide for Structured Data with JavaScript via @martinibuster

Google Publishes Guide for Structured Data with JavaScript via @martinibuster

ADVERTISEMENT Google published a new developer page for generating structured data with JavaScript. The guide provides guidance on how to do it properly so that it wins in Google search. The new guide states that there are two ways to generate structured data using JavaScript. Google’s Martin Splitt announced Google’s new JavaScript structured data guidelines on LinkedIn The developer page discusses three ways to generate structured data with JavaScript Google Tag Manager Custom JavaScript Server Side Rendering JavaScript plays an increasing role in how sites are developed. Guidance on how to dynamically generate structured data using JavaScript is going to be immensely helpful. Google Tag Manager (GTM) Google lists six […]

New COVID-19 Announcement Tool in Google Search Console via @martinibuster

New COVID-19 Announcement Tool in Google Search Console via @martinibuster

ADVERTISEMENT Google just released a COVID-19 Announcement Submission Tool. The tool is available in Google Search Console. The tool allows web publshers to create Coronavirus related announcements straight from the Google Search console without having to use structured data. BETA Tool This tool is available via Google Search Console. The tool announces that it is a beta tool, which means it’s not considered fully developed and will be subject to change. The tool is meant for “authority websites” that cannot use structured data. It is is meant to enable these sites to submit the COVID-19 related announcements via Google Search Console. Here are the situations the announcements are supposed to […]

Free SEO Tool from Wordfence – Fast or Slow via @martinibuster

Free SEO Tool from Wordfence – Fast or Slow via @martinibuster

Wordfence introduced a new site speed tool. This tool tests site speed from thirteen points around the world and provides useful information on where bottlenecks are happening and why. What is Fast or Slow FastOrSlow.com is a free site speed diagnostic tool. It uses Lighthouse to test site speed from thirteen geographic areas, simulating how a browser will download content. The data provided by Fast or Slow differs from Lighthouse in that it provides real-world data from 13 locations worldwide. Lighthouse and many other site speed diagnostic tools do not provide simultaneous testing from locations around the world. Even though the tool is testing from so many locations at once, […]

Google’s Mueller on Myth of Hidden Tab Content via @martinibuster

Google’s Mueller on Myth of Hidden Tab Content via @martinibuster

In a Google Office Hours hangout Google’s John Mueller corrected a lingering misperception about content hidden behind tags and accordions. Specifically, he busted the myth that Google weights or values content that’s hidden behind accordions and tabs. Google Values Hidden Content Less? There’s a popular idea that Google treats content that is not immediately visible as less important. But that perception is not supported by official statements from Google. In 2013 Matt Cutts said in a video not to worry about text hidden behind a “see content” type of button. [embedded content] And in 2016 Gary Illyes affirmed that content hidden behind accordions are given full weight. no, in the […]

Critical Vulnerability in Rank Math SEO Plugin via @martinibuster

Critical Vulnerability in Rank Math SEO Plugin via @martinibuster

ADVERTISEMENT Rank Math SEO plugin was discovered to have a critical vulnerability. The vulnerability could allow an attacker to gain administrative access. The issue was fixed one day after Rank Math was notified. Privilege Escalation Vulnerability Privilege escalation in the context of a WordPress site is a reference to a situation like a coding bug that creates an opportunity for an attacker to gain higher access, up to administrator level privileges. In the Rank Math exploit that was discovered, any registered user could exploit this flaw and gain administrator privileges. Once a hacker has obtained administrator privileges they can do a variety of things, including deleting an administrator and creating […]

Chrome 81 Will Not Load Mixed Content via @martinibuster

Chrome 81 Will Not Load Mixed Content via @martinibuster

ADVERTISEMENT Chrome 81 Will auto-upgrade mixed content images without a fallback. This has the potential to break websites. Fortunately  there is no need to panic because there are good reasons why this is going to be good news for publishers. Upgrade Mixed Content to HTTPS Sometimes websites will load as HTTP without redirecting to HTTPS. There is also the situation where a site might have old image assets that are coded with http, perhaps using absolute URLs (http://www) instead of relative URLs (/images/example.jpg). What Chrome 81 will do is change the http URL of images to https so that it is “autoupgraded” to the more secure https protocol. The change […]

Google Says Blocking Certain External Resources is Okay via @martinibuster

Google Says Blocking Certain External Resources is Okay via @martinibuster

ADVERTISEMENT In a recent JavaScript SEO Office Hours, Google’s Martin Splitt answered a question about blocking external JS and CSS resources. The question was whether blocking the resources would cause a site to lose rankings. There was however, a wrinkle in the question that was asked… Blocked JavaScript and CSS Can Affect Rankings Blocking JavaScript and CSS files can be cause ranking issues in certain situations. One reason is because Google needs some of those files in order to render the the web page and determine if it is mobile friendly. An official Google’s developer page says this:  “For optimal rendering and indexing, always allow Googlebot access to the JavaScript, […]