‘We’re Pausing Work’: Coping with Client Anxiety via @ronlieback

‘We’re Pausing Work’: Coping with Client Anxiety via @ronlieback

Every agency owner I know has heard scary words from clients over the past two months, similar to the ones I suffered multiple times: “we’re pausing work for now.” Others had experienced worse, including the total loss of a client because that respective client’s business had shut down. The situation appears tougher on my sole-proprietor friends working as writers or SEO professionals – especially the ones working within the entertainment and food businesses. My company’s client situation was favorable until the first week of April. That’s when the pausing began, including a few of my larger clients. April, for me, has always begun positive, the month setting off the second […]

Top 12 Tips From Someone Who Has Been Working from Home for 12 Years via @ronlieback

Top 12 Tips From Someone Who Has Been Working from Home for 12 Years via @ronlieback

ADVERTISEMENT For employees who typically spend 40 hours a week in an office, working from home has escalated anxiety and confusion. Due to the self-quarantine mandates during this global crisis, this anxiety and confusion intensify day-by-day. But many have been at the working-from-home game for a long time, including me. Besides a small stretch with a local digital marketing agency around 2015 and a few part-time hours as a UPS driver, I haven’t set foot in an office since 2008. My reasons for leaving the office lifestyle back in 2008 were due to a lack of leadership and productivity at the Fortune 500 employer. Sometimes work felt like a practice […]

3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback

3-Step Blog Strategy That Works: Storytelling, USPs & Sales via @ronlieback

If you talk to 10 digital marketing agencies, you’ll get 10 different ideas on how to create a blog strategy. Unfortunately, many provide their clients with “cookie-cutter” strategies. You can’t create the same blogging plan for an enterprise tire company as you would for a pest company that serves a 50-mile radius or an author marketing cookbooks. First and foremost, the discussion must focus on the end goals of each business or personal brand. Is the client’s mission to build value over a 10-year period and retain customers (think of a plastic surgeon or investment company), or is the mission to highlight its products to one-time buyers (think of a […]

10 Essential Elements to Create & Sustain Brand Identity via @ronlieback

10 Essential Elements to Create & Sustain Brand Identity via @ronlieback

ADVERTISEMENT In a world overrun with thousands of entrepreneurs and wannapreneurs, achieving success is tougher than ever. This goes for any type of business or personal venture. Regardless if you run a digital marketing agency, sell toiletries, diagnose medical problems, or author books, you must stick out among the noise. And it all begins with building a strong brand identity – an element that includes not just logos or taglines, but every form of communication or business strategy. The mission doesn’t stop there. Once you achieve a strong brand identity, you must sustain it. Think about music for a second – don’t strive to be a one-hit-wonder like Right Said […]

SEO Writing: Top 47 Tips to Master a Combined Art via @ronlieback

SEO Writing: Top 47 Tips to Master a Combined Art via @ronlieback

Many agencies continue to believe that SEO writing revolves around one process: inserting keywords into page tags and the body of the text itself. This belief remains strong, although today the quality and relevance of content have more proverbial weight than a few keywords in the title or heading tags. According to a recent Searchmetrics General Ranking Factors study of Google, overall content relevance was more of a ranking factor than word count, or keywords in the text body, description title, or H1 tag. Because agencies are naturally focused on the art of SEO itself, they forget about the art of writing. True success – for search engine rankings, user experience, […]

101 Quick & Easy Tips to Skyrocket Your Blog Content via @ronlieback

101 Quick & Easy Tips to Skyrocket Your Blog Content via @ronlieback

I’m a firm believer in creating remarkable content that will serve a company’s long-term needs and garnering natural links through an authentic amplification process. This process involves sharing the content across social channels, owned and other’s newsletters, and by reaching out to authors/journalists that can benefit by linking to those articles, to name a few. The ultimate way to develop ongoing shareable content is through a blog. A blogging campaign done correctly takes much effort, patience, discipline, and money. Quality blogs are key for strong SEO – the more content, the more search engines, and users will understand that you’re an authoritative voice within your industry – if not the […]

Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos via @ronlieback

Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos via @ronlieback

During the first part of this century, nonfiction writers had it much easier than today. Back then, SEO needs from writers were either non-existent or extremely minimal. Fast forward to today and SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO. I’m not just talking about blog or article writers, but also PR, ad, social media, and product writers. You get the point. I felt this pressure around 2005 when I began working exclusively as an online writer with digital marketing teams and businesses. SEO was new to me, and I had to revamp my thinking totally. This wasn’t that […]