SEO Agency-Client Communication: Unlocking Contracts in the New Normal via @seomonitor

SEO Agency-Client Communication: Unlocking Contracts in the New Normal via @seomonitor

Much of the world is out of lockdown, a new normal is negotiated, but there are many moving parts left to be tackled. Of different sizes and shapes, these parts continue to reshuffle as demand keeps on evolving in new ways: Online behaviors change. Industry landscapes rearrange. The agency-client relationships transform. SEO campaigns have new challenges to consider. If, at the start of the pandemic, agency clients may have paused campaigns or stopped the ongoing acquisition process, now the first signs of recovery appear, so we can address what’s next. But some companies are still approaching new campaigns with caution, not being sure what to expect from the following months. […]

Agency Client Retention: It Isn’t Enough to Perform via @seomonitor

Agency Client Retention: It Isn’t Enough to Perform via @seomonitor

Let’s explore more about what you need to take into account: Beyond the ‘Put a Reminder in My Calendar’ Building a process inside your SEO agency is always a challenge and in case of reporting, it isn’t just about reminders set in your calendar to do them monthly. The first step is to align the team. You should answer some important questions: Why do we report? When do we report? How do we do it? What data goes in and where do we get that information? Who is responsible? When should we escalate? Etc. Then assign internal responsibility. Think about: Who is responsible for what client. Who gathers the data. […]

What SEO Agencies Can Do When Marketing Investments Suddenly Shrink via @seomonitor

What SEO Agencies Can Do When Marketing Investments Suddenly Shrink via @seomonitor

What to Do First for Your SEO Agency? As the essayist Samuel Johnson once stated “People need to be reminded more often than they need to be instructed”, so hopefully this article and what lies beneath will remind you in ways that make it easy to put in practice. Lead with Empathy Take the proper measures for your team to maintain their productivity and create space for them to put their personal life in order. If you already have remote protocols or are even doing that with part of your employees, just extend them for all your employees, if you haven’t managed to do it yet. If you’re just getting […]

The SEO Agency KPIs Dashboard: A Way to Unlock Growth via @seomonitor

The SEO Agency KPIs Dashboard: A Way to Unlock Growth via @seomonitor

How Would Walmart Measure Your SEO Agency? As you consider all those metrics, and how to define and organize them to fit your SEO agency, let’s take a step back and remember Walmart. We’re back in the early 1990s when one still has to manually calculate stocks to make a profit and outrun the competition. Again, it’s a pressing matter of growth and scaling. If you’re like any of the giant retailers, that’s how your data analysis process probably goes: every evening, daily point-of-sale transactions are batched up and sent to a regional hub. After a few days, someone at the regional hub adds the sales up, from multiple stores. […]

SEO Proposals: Their Particular Challenge & How to Avoid Getting a Silent No via @seomonitor

SEO Proposals: Their Particular Challenge & How to Avoid Getting a Silent No via @seomonitor

Competitor Overview Customers might think of their competitors as being other companies selling similar services and products, regardless of their organic visibility. They might even disagree that a particular website or company is in their industry, but you have data on your side. You’ve selected precisely the companies that get the most impressions for the selected group of keywords – and it’s all easily verifiable by searching on Google. The different visibility scores set the stage for what the opportunity will be. While it’s impossible to predict what the future will hold, the present results are precise.  If a competitor has already achieved success, it shows there’s a substantial opportunity. […]