All posts by Stephanie Mialki

The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem. Ads are becoming increasingly pervasive, obnoxious, and inescapable, as users are being bombarded with irrelevant offers, popups, and embarrassing autoplay videos. Even if the top three motivations for ad-blocking include “Too many ads”, “Ads are annoying or irrelevant”, and “Ads are too intrusive”–the good news is, consumers don’t hate all ads: So, it’s crucial marketers distinguish between intrusive vs. non-intrusive advertising. What is intrusive advertising? Intrusive advertising refers to pushing invasive, unwelcomed, irrelevant ads in front of consumers. They pop up unexpectedly, block the host page, flash annoyingly, open […]

Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the two are opposites, and active tactics tend to be more common, neither one is necessarily “better” than the other. In fact, passive marketing has plenty of advantages. Let’s take a closer look at what it is, how it differs from active marketing, and some examples. What is passive advertising? Passive advertising promotes your products and services in seemingly small, subtle, more native ways that doesn’t inconvenience or overwhelm consumers. It involves marketing efforts that reach people whether they know it or not, such as placing ads in locations where they are looking anyway. Example […]

Engaged social media users often want to play a more important role across the medium. They want to be included in major decisions brands are making. So brands are making both of these things possible. From GIFs, lives, reactions, emojis, face filters, augmented reality, and playable ads, digital advertising on social media is evolving from one-way communication to an ongoing dialogue between brands and consumers. In March 2019, Instagram invited businesses to start interacting with people more closely by adding the polling sticker to Stories ads: In open beta, the new Instagram Stories ad format: Increased video views by 3-seconds on average Achieved a 20% lower cost-per-video-view Drove 40% more […]

Countless healthy food subscriptions exist in which a customer can provide their information, make a payment, and a box of food shows up on their doorstep a few days later. It’s easy and convenient, which is why it has become in-demand. With a saturated market, how each brand presents its product online is integral to its success. Daily Harvest understands this and distinguishes itself by advertising unique offers and dedicated post-click experiences for its customers. Here are four examples. 4 Ways Daily Harvest uses segmented ads and post-click experiences Example 1: Search ad to promote smoothies Someone interested in learning more about or ordering nutrition shakes might search Google and […]

It can be tough for any advertiser to determine whether to use search ads vs display ads in their online campaigns. It’s an imperative decision to make because using the wrong ad format could waste a significant percentage of paid advertising budget. So, what’s the difference? How do you know which is better? How can you use both search and display to maximize your return? In this article, we address all of these questions and discuss everything you need to know about using display ads vs search ads for your business. What are search and display ads? Search ads Paid search advertising is one of the most popular forms of […]

With nearly 5,000 FDIC-insured commercial banks in the United States alone, it’s essential for any bank to know exactly how to present themselves online to win awareness and market share. To help establish its online presence, Chime advertises its services with targeted PPC and display ads, all connected to personalized Chime landing pages that continue the ad narrative. Let’s look at a few examples. How Chime uses targeted ads with post-click experiences Example 1: “No fee debit card” Google search Someone at the top of the marketing funnel, researching their options for a debit card without additional fees might search Google for “no fees debit card” and see this ad […]

Facebook Ads is always looking to develop new ways for brands to improve their metrics and grow their success, whatever that may look like. In fact, the average Facebook Ad conversion rate across all industries (9.21%) is more than double Google’s average search conversion rate (4.40%): Yet, as with any platform, there’s always room for improvement — especially in those industries with below average rates, like apparel (4.11%), retail (3.26%), technology (2.31%), and travel & hospitality (2.82%). That’s why it makes perfect sense for businesses to take advantage of Facebook’s unique ad formats, targeting options, and ad objectives. Specifically, the conversion optimization objective. What are Facebook conversion ads? Any Facebook […]