Introduction to GIF Engine Optimization (GEO)

Introduction to GIF Engine Optimization (GEO)

If you’re reading this, you probably know about SEO. You may even be an SEO professional that spends a significant portion of your time reading, talking, and implementing the latest SEO strategies and tactics. I’m here to introduce you to a new kind of search engine. I’m talking about GIF search engines like GIPHY and Tenor. GIPHY is by far the biggest GIF search engine, it’s actually the second largest search engine in the world by total searches, only behind Google. GIPHY serves over 10 billion GIFs daily across messaging and social media apps. Tenor, another popular GIF search engine, was acquired by Google for an undisclosed amount in March […]