Pay Attention to These SEO Trends in 2020 and Beyond

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of […]

How to optimize your website’s crawl budget

How to optimize your website’s crawl budget

Crawl budget is a key concept for SEO professionals because mismanaging your website crawl budget can lead to Google not indexing pages of your site, and ultimately losing valuable search traffic on your site. While most of the sites don’t need to worry about crawl budget, if you run a website with more than 500k pages, you have to focus on optimizing your site’s crawl budget. A few things which can affect your site crawl budget are: On-site duplicate content Soft-error pages Low quality and spam content Faceted navigations and URL parameters And hacked pages. The best approach to optimize the crawl budget is to start with improving overall site […]