Google Ads’ Policy Crackdowns Continue via @SusanEDub

Google Ads’ Policy Crackdowns Continue via @SusanEDub

It’s been a busy few weeks for Google Ads and their policy updates. Today, two more are added to the list: account pausing for violations and additions to their Misrepresentation policy. Account Pausing Due to Violation The statement is somewhat vague, and oddly lumped in with an update about the identity verification program. This is curious, given the policy language, which is “we may temporarily pause accounts to conduct investigations if we identify potentially harmful advertiser behavior. Paused accounts cannot run any ads.” It notes the same action will be taken for accounts that do not complete the identify verification process. Google has announced the same day that identity verification […]

Google Banning Certain Categories for Employment, Housing and Credit Ads via @SusanEDub

Google Banning Certain Categories for Employment, Housing and Credit Ads via @SusanEDub

Google Ads announced they are updating their ad policies this week, specifically as it relates to employment, housing, and credit. While the announcement is short on overly specific detail, here are the initial things we know. Affected Categories Citing its already-existing ad policies that prohibit targeting and excluding based on sensitive categories, Google will now be adding the following categories to the list. This will impact advertisers in the housing, employment, and credit sectors: gender age parental status marital status zip code The existing categories that were already globally disallowed from targeting include (but aren’t limited to): religion ethnicity ract sexual orientation personal hardships The announcement simply states it will […]

Breaking: IGTV Announces Monetization for Creators via @SusanEDub

Breaking: IGTV Announces Monetization for Creators via @SusanEDub

As the influencer and creator world continues to heat up with platforms wooing content creators, IGTV has jumped into the fray. IGTV’s Initial Monetization Offerings There will be two initial offerings: ads and badges. They have also noted they will continue to expand their Live Shopping offering, as well. IGTV Live Badges There will also be badges sold through Instagram Live, which will be tested next month with a small group of creators. Viewers can choose between 3 badges, ranging in price from $0.99 to $4.99. Once a badge is bought, it’ll show in front of a user’s name and their comments will populate higher than others. IGTV will not […]