After years of website-only remarketing options, LinkedIn Ads is providing the option to retarget based around on-platform user behaviors. The post LinkedIn Adds Engagement Remarketing for Video and Lead Ads via @SusanEDub appeared first on Search Engine Journal.
The latest discovery reignites the debate around what responsibility an ad platform has to monitor the publishers in its network. The post Ads Appearing on Google’s Network Alongside COVID-19 Misinformation via @SusanEDub appeared first on Search Engine Journal.
As the influencer and creator world continues to heat up with platforms wooing content creators, IGTV has jumped into the fray. IGTV’s Initial Monetization Offerings There will be two initial offerings: ads and badges. They have also noted they will continue to expand their Live Shopping offering, as well. IGTV Live Badges There will also be badges sold through Instagram Live, which will be tested next month with a small group of creators. Viewers can choose between 3 badges, ranging in price from $0.99 to $4.99. Once a badge is bought, it’ll show in front of a user’s name and their comments will populate higher than others. IGTV will not […]
Google Ads has announced a new feature for e-commerce advertisers that allows them to see performance by retail category between search and social. How It Works in Google Ads The report lets advertisers choose up to 5 levels of a retail category, with a breakdown of performance metrics on Search vs. Google Shopping. Here is an example if a retailer sold Electronics: The result is a report that shows an easy view of performance among the two serving options. How To Build a Retail Category Report Advertisers can go into the “Reports” area located in the upper right of their screen when they are logged in. Report attributes will be […]
YouTube is continuing its efforts to expand its advertising platform in an effort to compete with traditional television. This week, they announced a revamped advertising option called YouTube Select. It will replace the Google Preferred program, their upfront offering, which launched in 2014. What Was Google Preferred? Google Preferred was their “upfront” offering, meaning it worked like traditional television buys. Upfronts are the norm for seasonal TV ad buying, where advertisers meet a minimum annual spend commitment and could lock in ad inventory. It was available only to the US and Canada, and let brands directly place ads to vetted, brand safe, top tier content on YouTube’s platform. Google Preferred […]
Facebook is testing new ad placements in video, including mid-roll and in live streams. The post What Facebook’s Video Ad Betas Tell Us via @SusanEDub appeared first on Search Engine Journal.
Google Ads has updated the timelines to a 21 day response time for their Business Operations Verification program, rolling out in the United States first. / 1 hour ago Google Ads has updated their policy on their identity verification program, shortening the time frame businesses have to submit documentation. Announced late last month, Google will be requiring verification of identity for all brands who advertise on their platform. What Has Changed? The overall timeline still technically remains a 30 day process, but they have amended what happens in that time frame. Previously, it was a straight 30-day timeline. Businesses would be notified of their need to submit verification, and if it […]
Facebook is continuing to expand an advertisers’ ability to control where their ads appear. Four tools have been expanded as of yesterday, specific to the in-stream ad placements brands can run on as a placement option. What Are Facebook In-Stream Ads? These ad types are specific to video creative, letting advertisers place ads before, during, or after video content a user watches. It can be chosen or excluded as a Placement type when setting up an ad group. There is a specific section for “In-Stream” with a sub-checkbox for Facebook In-Stream Videos. The specificity of the “Facebook” piece when there are no other options yet has led to speculation this […]
Google Ads has released an update to help local businesses trying to move inventory during COVID-19: a curbside pickup indicator. What the Curbside Pickup Indicator Looks Like The feature is available for sellers who use local inventory ads on Google Shopping, and it appears in black letters above the product photo. Eligibility to Run The feature is currently in beta, and only available to advertisers who have completed onboarding for store pickup and are running local inventory ads. This includes merchants who run on a Google Hosted Local Storefront, or Merchant Hosted Local Storefront. The description of these features and experiences are explained further here. Curbside Pickup Alerts Without Local […]
YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. The ad formats may be familiar to regular advertisers on YouTube, but the move signals Google’s intention to continue its growth in the realm of connected TV instead of just an app on user phones. Brand Lift on TV Screens Advertisers running Brand Lift surveys on YouTube will have a new placement in the coming months: TV screens. “With media mixes becoming increasingly reliant on streaming, it’s more important than ever to measure its impact. As a […]