Google Ads Releases Details Around the $340m Credit for SMBs via @SusanEDub

Google Ads Releases Details Around the $340m Credit for SMBs via @SusanEDub

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or February of this year So, if you hadn’t spent anything in 2020, you will be ineligible. Brand-new accounts as of 2020 will not be eligible. If the […]

Quora Revamps Ad Manager Interface via @SusanEDub

Quora Revamps Ad Manager Interface via @SusanEDub

Quora Ads users may notice something different when they login to manage their campaigns this week. Late last week, Quora announced a redesign of their Ads interface, coupled with a back end code refresh that will allow them to evolve their offerings more quickly in the future. The Quora team notes it will also function ongoing as a faster and more responsive user experience as they continue to build the platform’s offerings. “I’m really excited for this launch. Our team has been working on it for months. And while the design changes on their own are small, when taken together they will reduce friction navigating the UI and save time […]

Google Waives Ad Serving Fees for News Publishers via @SusanEDub

Google Waives Ad Serving Fees for News Publishers via @SusanEDub

Google has announced their latest way to help during the COVID-19 crises, and this time they’re focusing on journalism. Ad Manager Fees Waived For the next 5 months, Google Ads will waive the ad serving fees associated with their Google Ad Manager product. The platform most commonly known and associated with Google’s legacy AdSense advertising product, where publishers earn money for displaying ads on their website. Publishers will be notified in the next few days if they qualify, with further program detail and how their account statements will reflect the difference. The announcement is timely, as ad revenue continues to take a hit from brands who are electing not to […]

YouTube’s Struggle: Soaring Views, Declining Revenue via @SusanEDub

YouTube’s Struggle: Soaring Views, Declining Revenue via @SusanEDub

The latter half of March held a bullish outlook for YouTube: users would be home more, increasing screen time. This meant more demand, which in turn, would mean more content and more ad spots. There was some trepidation around what ad spend would look like in the Coronavirus reality, but there was optimism surrounding the ability for YouTube creators to gain audiences and capitalize on ad revenue. The COVID-19 Content Evolution Something that was still evolving at that point was Coronavirus coverage. Platforms have switched their stances several times in the past weeks as the situation has evolved. Originally, YouTube had a policy of no monetization around COVID-19 content. This […]

Strategies for Amazon’s New Product Targeting on Seller Central via @SusanEDub

Strategies for Amazon’s New Product Targeting on Seller Central via @SusanEDub

Earlier this month, Amazon Ads announced that Product targeting would be available on Sponsored Display for US sellers. Now available via Seller Central, the expanded capability means reaching shoppers who are browsing similar and/or complementary product types and categories. Previously, Seller Central targeting was limited to just audience choice. This change means the abilities to target specific product IDs and categories are now available. A Welcome Addition Upgrade to Sponsored Display Amazon released Sponsored Display last year, but sellers were underwhelmed with its debut. “There was very little ability to control targeting and the bids were very expensive and didn’t convert well,” said Robyn Johnson, an Amazon expert and CEO […]

Reddit to Publicly Disclose Political Ad Details via @SusanEDub

Reddit to Publicly Disclose Political Ad Details via @SusanEDub

Reddit announced that it will be publicly disclosing all political ads, along with a few other service requirements moving forward. The announcement comes ahead of the elections in the fall, in an attempt to address transparency. Reddit’s Definition of Political Advertisers Previously, political ads were subject to the same scrutiny as all ads. This meant they were forbidden to be “deceptive, untrue or misleading,” in keeping with the advertising policy as it already existed. Reddit now specifically defines “political ads” to be any of the following: Ads related to campaigns or elections, or that solicit political donations. Ads that promote voting or voter registration (discouraging voting or voter registration is […]

What’s Happening to Paid Media Performance During COVID-19 via @SusanEDub

What’s Happening to Paid Media Performance During COVID-19 via @SusanEDub

As the Coronavirus pandemic stretches on, uncertainty about when and how it will end has driven nervous commitments to ad budgets. The initial pullback of funds is now leading to larger questions: How much money is now not being spent and what does that mean? eMarketer Initially Projects Paid Social Hit Hardest In the latter half of March, eMarketer surveyed 203 respondents. 67% were agency-side, and 33% were marketing professionals, but all work functionally in media decision-making. Participants were asked two questions: What media types were they choosing to pause/reduce spend from, based on their initial response that they would be doing so What media types would keep or receive […]

Facebook Ads Fails to Reject COVID-19 Misinformation via @SusanEDub

Facebook Ads Fails to Reject COVID-19 Misinformation via @SusanEDub

As Facebook has continued its few-year scramble to better filter ads after their 2016 election scandal, COVID-19 is proving to be their latest challenge. In a new article on Consumer Reports, a reporter decided to test their claims that they wouldn’t approve ads with misinformation. How the Screening Test Was Created He took on two specific examples they gave of users being told to drink bleach to kill Coronavirus, and discrediting the pleas for social distancing. The ads were created in an afternoon, tied to a Facebook Page that was also created the same day. The reporter tested multiple versions of copy to gauge the sensitivity of its filters. Versions […]

Microsoft Ads Expands Conversion Inclusion Options for Advertisers via @SusanEDub

Microsoft Ads Expands Conversion Inclusion Options for Advertisers via @SusanEDub

Microsoft announced it is rolling out two new settings related to conversion reporting for users of its Ad platform: Include in conversions View-through conversions These new settings will allow advertisers to better-assess how channels contribute to sales and leads with their ad efforts. It will also allow multiple conversion types to be accounted for in bidding strategies. “Include in Conversions” Setting Many businesses no longer focus on a single metric as an indicator of conversion, traffic quality and/or whether targeting is successful. The increasing awareness of customer journeys and the micro-conversions that reflect them have value in the marketing ecosystem. For example, long sales cycles might mean things like a […]

Google Delays Launch of New Partners Program to 2021 via @SusanEDub

Google Delays Launch of New Partners Program to 2021 via @SusanEDub

In light of the rapidly changing events around COVID-19, Google Ads sent an announcement they are suspending the planned changes to their Partners program until 2021. “As we continue to adapt to COVID-19 across the globe, we understand that this state of uncertainty can be difficult for you, your families, your business, and your customers. To help you focus on what matters most, we’ve decided to postpone the June 2020 launch of the new Google Partners program and new badge requirements until 2021.” – Google Official Announcement Planned Google Partners Changes The new set of requirements were announced in February, to start being enforced in June. Google had been communicating […]