Despite short-term uncertainty in early trends of reduced audio consumption during COVID-19, Spotify has remained a winner the past few years in the audio streaming space. They are continuing to move forward with their ad model growth, particularly for brands that may not have the in-house capabilities of bigger name players who routinely crank out radio ads. On the heels of a 68% increase of active advertisers over the past year, their Ads Studio product is now expanding its geotargeting to over 18,000 locations – a large increase from the 2,000 it had. Ad Studio’s Initial Beta The Ad Studio beta offering was initially created to help smaller players that […]
This week, Google Ads was the latest to swiftly address advertisers who may be trying to drive sales by preying on users’ fears amid the pandemic. Their Inappropriate Content policy has been updated, disallowing content that: “…potentially capitalizes on or lacks reasonable sensitivity towards a natural disaster, conflict, death, public health emergency, or other tragic event.” The list of examples of what qualifies as this behavior includes price gouging, selling supplies in high demand but weak in quantity, and sensitive keywords to manipulate click through rate. To help advertisers evaluate previous strategies which may not work now, and give examples of words to be careful of, Google Ads also added […]
Microsoft has added additional features to the Ad interface redesign, an effort that was announced in October of last year. Currently, only select customers have access to the redesign preview, but Microsoft has released visuals of the latest improvements rolling out. More Robust Multi-Account Insights & Management Multi-account users will have a sleek, redesigned multiple-account view that highlights easier usage in switching between accounts. Aimed at agencies who manage multiple clients, the new interface also features a Manager Account Overview which will be the default page upon logging in for multi-account managers. Intended as a quick snapshot, the view will allow for a quick rundown of accounts and their performance […]
Some Google Premier agencies began receiving a surprise message yesterday: they will no longer have dedicated contacts for their accounts. We were made aware of this later yesterday by Jeff Ferguson via a post on Twitter: What Information is Google Ads Providing? Is This Happening to All Google Ad Partner Agencies? According to follow-up questions, this will be happening to the majority of agencies, but not all of them. The rep did not further clarify the criteria for which agencies are and are not experiencing this. When Will Dedicated Service End? When pressed as to whether an increase in spend would reverse this, there was no direct answer, just a […]
Experts see opportunity with YouTube during coronavirus in the form of increased demand, lower ad rates, and higher creative output. The post YouTube Ad Revenues, Creative Output May Grow During Coronavirus via @SusanEDub appeared first on Search Engine Journal.
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ADVERTISEMENT Nowadays, a marketer will tell you the user demographics for Facebook and Instagram aren’t the same. Despite being managed within the same ad manager interface, the reality is that these two avenues are starting to have less in common. On the surface, it’s usually a tale of “Instagram skews younger.” That’s certainly true, but it’s interesting (and important!) to note that there are also vastly different goals for users on these platforms. These differences are key in how results play out in advertising on the platforms. In the past, Instagram was a placement box that was checked, and little further thought was given to it. The inventory was smaller, […]