Why marketers should break SEO strategies into pre- and post-purchase

Why marketers should break SEO strategies into pre- and post-purchase

Acquiring search data is not a terribly hard part of an SEO’s job. From the platform-based tools that give marketers the ability to see how their site rankings perform to a range of third-party tools that dig deeper into the data to understand intent and customer lifecycle, there are many ways marketers gather data on how their customers are behaving. “But how can we then take information that we’ve acquired and then apply it to our strategies from an SEO strategy standpoint as well as from a marketing standpoint?” said Leslie Ramey, SEO Solutions Consultant at Botify. One approach she advocates for is breaking the approaches down into one bucket […]

Branding opportunities on Amazon: Not just for retailers anymore

Branding opportunities on Amazon: Not just for retailers anymore

When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case at SMX Next last month that brands in travel, entertainment, financial services and even automotive should also educate themselves about the opportunities. Waller, who has been working with Amazon on behalf of clients for the past six years, is optimistic about the moves the e-commerce behemoth is making to develop new advertising, marketing and content offerings that allow brands to leverage its platform and network. “Understanding that Amazon has over 300 million worldwide user accounts, and knowing that they have a ton of first-party […]