How to Use Controversy to Get High-Quality Links via @tonynwright

How to Use Controversy to Get High-Quality Links via @tonynwright

Controversy gets links. Brands that understand their audience can take advantage of taking controversial stands. If you know how your audience feels about a particular issue, taking a stand on that issue only reinforces your brand’s relevance to your target customers. Savvy Brands Take Stands Brands like Ben & Jerry’s, Patagonia, Heneiken, Starbucks and many others have successfully parlayed arguably controversial social stands into thousands of links from high-quality sites. And the links have come from not only relevant sites that cater to the brands’ supporters, but from high-quality sites that cater to those opposed to the brands’ social positions. In other words, they get links from their supporters and their […]