All posts by Tyson Quick

There are times when you need to make your budget work harder. Whether your ad spend is cut due to an internal problem or one impacting the entire industry, it’s hard not to dwell too much on the negative. In 2020, it is a reality that ad budgets are being unexpectedly reduced at most companies and marketers are expected to produce more results with less budget. But having your budget restricted can be a blessing in disguise. It can allow you to reevaluate your spending, tactics, and goals, and ultimately serve as a catalyst for efficiency. Getting more from less requires some creative problem solving, but it’s possible. And it […]

Research any software that includes a landing page builder and you will often find that templates come packaged along with it. And even though Instapage templates have been a foundational component since the beginning, it was never our goal to simply offer customers a quick and easy way to design and publish pages. Publishing pages is not the ultimate goal. Post-click landing page design is about providing visitors with a personalized experience. We keep innovating to make the platform more robust, and with today’s announcement, it is another step in enabling marketers to created personalized post-click experiences. What are the new conversion-optimized layouts? Instapage is launching 70 new conversion-optimized layouts […]

In December, we launched our dedicated Experimentation workflow that enabled advertisers and PPC marketers to create, manage, and measure testing initiatives within a centralized dashboard. The new workflow provided a unified and systematic process for users to perform advanced testing and data analytic functions. That update was never meant to be a final version, which brings us to today, and the next iteration of Instapage Experimentation. Bonus update: finding landing pages in your dashboard is now easier with Landing Page Search. Experimentation updates and Landing Page Search are available for all Instapage customers. Experimentation filtering As you create more personalized experiences, you’re likely creating more experiments, too — and you […]

Earlier this week, we looked at how Democratic candidates Mike Bloomberg, Pete Buttigieg, Elizabeth Warren, and Bernie Sanders all use advanced advertising techniques to meet user expectations and establish credibility with voters: By using ads segmented to specific audiences, and connecting them to personalized post-click experiences to tell the same narrative. Now let’s see how President Donald Trump does the same to increase campaign donations, support, and get reelected. How President Donald Trump uses post-click experiences Example 1: Google search ad Someone looking to make a donation to the Trump campaign might search “donate to Trump” and see this paid search ad: The user will know the ad is relevant […]

With every Presidential candidate vying to make an impression and win votes, it’s no surprise that political advertisements abound across the web. The most successful ads, though, are ones segmented to specific audiences and connected to personalized post-click experiences that continue the same ad narrative. This ensures user expectations are met, and helps candidates establish credibility with voters. Let’s see how the Bernie Sanders campaign executes its strategy. How Bernie Sanders uses segmented ads & post-click experiences Example 1: Google paid search to generate donations Since Sanders pays to advertise on his own brand name to show up at the top of SERPs, searching for “Bernie Sanders” shows this paid […]

With Presidential campaigns in full swing, candidates are doing everything they can to make a great impression with voters, gain trust, and earn votes. Not only are they doing this through the TV commercials we see daily, but with online ads, too. For those ads to be successful, they must be segmented to specific audiences and connected to personalized post-click experiences. When the same narrative is delivered from ad to page, user expectations are met and candidates establish credibility with voters. Enter Democratic candidate Pete Buttigieg. How Pete Buttigieg uses segmented ads & post-click experiences Example 1: Branded Google search ad It’s evident the Pete Buttigieg campaign bids on his […]

Political ads have been in full swing — both on TV and across the web — as candidates are vying for votes, hoping to make an impression, and inspire action that could change the course of future events. To be successful online, politicians’ campaigns must convey the same narrative from ad to post-click experience. That way, user expectations are met, and candidates establish trust and credibility with voters — two essential goals in politics. Since last week’s State of the Union address, you probably noticed candidates running ads in response and how they would solve each topic. Michael Bloomberg has been doing just that. How Michael Bloomberg uses segmented ads […]