Facebook Expands its Brand Safety Controls for Advertisers via @MattGSouthern

Facebook Expands its Brand Safety Controls for Advertisers via @MattGSouthern

ADVERTISEMENT Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block lists to prevent their ads from being served on specific publishers’ content. In addition, existing brand safety tools include publisher delivery reports, to show advertisers where their ads actually appear. Other options are also available through integrations with third parties. Joining the existing brand safety controls are these new features Facebook is rolling out today: Account-level settings: Advertisers can now create block […]

Google Search Console to Report on Data Related to Product Rich Results via @MattGSouthern

Google Search Console to Report on Data Related to Product Rich Results via @MattGSouthern

Google is adding new data to Search Console giving retailers insight into the performance of product rich results in Google Search. The data can be found in a new Search Appearance in the Search Console performance report, which captures stats such as total clicks, impressions, average click-through rate, and average position. Websites that are eligible to appear in Google’s product search results will find a new Search Appearance type called “Product results.” “Website owners need to understand the impact of these rich results. The Google Search Console Performance report provides key metrics like clicks and impressions to help webmasters understand and optimize the performance of their website results on Google […]

How to Choose the RIGHT Keywords to Optimize For via @coreydmorris

How to Choose the RIGHT Keywords to Optimize For via @coreydmorris

Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for. There are a ton of great tools, resources, and processes for doing keyword research. But no matter how good the keyword research process is, there’s always a risk of choosing to target keywords and topics that require a lot of effort and don’t produce the results we want. Ultimately, we need to be careful to choose the right keywords to optimize for. We can do […]

The 5 Best Twitter Tools to Increase Your Followers via @jonleeclark

The 5 Best Twitter Tools to Increase Your Followers via @jonleeclark

As a micro-blogging platform where posts are limited to 280 characters, Twitter’s approach of using brevity sets it apart from the other social media giants like Facebook, Instagram, and LinkedIn. Twitter is a place for brief thoughts, and even when the social network doubled the character limit of tweets from 140 to 280 characters, only 1 percent of tweets actually hit that 140-character limit. Roughly 13 years after Twitter’s founding, the brevity formula continues to be a strong draw for users. While Twitter has had problems with millions of fake accounts and spam (forcing the company to shut down tens of millions of accounts and causing its total user base […]

Managing Successful SEO Migrations via @TaylorDanRW

Managing Successful SEO Migrations via @TaylorDanRW

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. Migrations can come in different forms, but the more common ones we encounter include: The level of risk and variables change dramatically between the different migration types, as well as variables and nuances in the client’s tech stack, meaning it’s almost impossible to provide an “off-the-shelf” scope. In the industry, we hear about migrations going wrong namely when they start to impact the world outside of SEO. Losing some traffic and a few […]

Google Search Console adds Product results filters to performance report

Google Search Console adds Product results filters to performance report

Google announced it has added new filters to the performance report within Google Search Console to show you how well your product results are doing in search. Google now captures and displays click and impression data when rich results display based on your use of product rich results markup. The report. Find this data under the Performance report by clicking on “search appearance” and then on “product results.” You’ll see clicks and impressions and can further segment by device, geography and queries. What it looks like. Here is a screen shot of the report: What is a product rich result? Below is a screenshot of what a product rich result […]

Preview your recipe results on Google Home Hub devices

Preview your recipe results on Google Home Hub devices

Google has updated the rich results testing tool to enable recipe publishers to preview how thei recipe results look on smart displays using Google Assistant. The announcement. “If your recipe mark up is eligible for guidance with Google Assistant, you can now use the Rich Results Test to preview your results on Google Home and smart displays,” Google announced. How it works. Go to the rich results testing tool, plug in a URL that has recipe markup, then click on the “assistant” tab on the left side, and on the bottom, you can select “preview in Google Home Hub.” What the preview looks like. Here is a screenshot of one […]

Image search click data dropped by Google Search Console

Image search click data dropped by Google Search Console

Google said there was a bug of some sort that resulted in Google Search Console dropping data. The lost data is image search click data and you may see a drop in clicks between the dates of November 14th and November 19th. This has no impact on your rankings and traffic from Google search but rather this was a data bug. What Google said. “Some image click data was dropped; as a result, you might see a dip in both click rate and CTR during this period. The issue has been fixed. This issue affected only Search Console reporting, not your performance on Google Search,” Google said. When did this […]

Email Background Images: a How To Guide (with Examples)

Email Background Images: a How To Guide (with Examples)

A couple of months ago, I got an email from HubSpot Academy about the different courses available. I remember this part of the email specifically because I loved the use of a background image. I’m a huge fan of how companies find great ways to maximize their email content — and one way to do that is with a background image. Rather than an image being used as the star of the email, background images are kind of like supporting characters. They tend to have the capability to be layered so you can add multimedia on top of them. Applying HTML to background images is crucial because they make your […]