How to Hide a WordPress Widget on Mobile (Easy for Beginners)

How to Hide a WordPress Widget on Mobile (Easy for Beginners)

Do you want to hide a specific WordPress widget for mobile users? Widgets are dynamic content that are often added in the website sidebar or footer. Sometimes a widget may look good on desktop / laptop devices, but you may want to hide it on mobile devices. In this article, we’ll show you how to conditionally hide a WordPress widget on mobile devices (without writing any code). Note: In most responsive WordPress themes, the sidebar will appear below your content on mobile devices. This is why often website owners want to hide certain widgets on mobile to speed up their website speed for mobile users. How to Hide a Widget […]

How to Make Digital Credentials Your Most Impactful Marketing Tool

How to Make Digital Credentials Your Most Impactful Marketing Tool

Marketing can have an enormous, positive impact on both revenue and brand recognition. Which is why organizations spend so much time, energy, and resources trying to reach their target audience. And yet, from billboard ads and radio slots to the roughly 300 billion emails sent each day, it’s hard to boost your brand amidst all the noise. Fortunately, there are innovative ways to cut through the crowded market and build brand awareness: and one of those opportunities is through digital credentials. Digital credentials have emerged as an impactful marketing tool across a variety of industries including corporate training, associations, professional development and certifications, and higher education. If your organization issues […]

Why A Digital PR Specialist Should Always Be Involved in Content Creation

Why A Digital PR Specialist Should Always Be Involved in Content Creation

If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn the coverage and attention you hope it’ll achieve. And there’s one really excellent way to do this: involve a digital PR specialist from the get-go. I work in digital PR and have consulted on hundreds of content projects. Below, let’s review what I’ve learned about how content creators and digital PR professionals can successfully work […]

A Google Search bug wreaked havoc on the search results last night

Monday afternoon, the SEO community began to notice massive ranking changes in the Google search results. Initially it looked like the Google algorithm updates from the old days but as time went on, it just looked like something was really off — as if there was a glitch. It was a bug. Turns out it was a glitch, a Google spokesperson told us last night, “I confirmed with the team that this is a bug that we are fixing but still in the process of fully diagnosing, so we don’t have specific details to share right now. “ John Mueller of Google also posted about the glitch after my preliminary report […]

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

How Behavioral Targeting Gets Your Content Seen By the Right Audiences

What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting. As we know, targeted ads are used to find the most qualified leads by showing audiences content that’s relevant to them. Targeted ads connect you with the leads that are going to be the most interested in what you offer. So, how can you be sure that you’re generating the most qualified leads with your targeted ads? While there’s no sure fire way to tell, there’s an optimization strategy you may be missing: behavioral targeting. Targeted advertising allows you to use demographic information, […]

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

How to Conduct Research for an Infographic: A Simple Step-by-Step Guide

They say a picture is worth 1,000 words. In reality, a picture is worth closer to 84.1 words depending on a variety of other factors, but let’s face it, that’s not as catchy. The original point of the saying still stands, though: Images communicate information more effectively than text alone, and they’re best when working together. And, brands agree with the statement above. In fact, in 2020, infographics were considered the third-most effective type of marketing content, just behind blogging and video. But before you design an eye-catching infographic, you must first do the research to determine what story you’re going to tell, and how you’re going to tell it visually. And […]

7 Helpful Resources for Creating Beautiful Infographics

7 Helpful Resources for Creating Beautiful Infographics

Visuals have a huge impact in marketing. Not only do they make content more sharable — 40 times as much — but they help us retain information. When details are paired with an image, we remember 55% more of it. That can be pulled off with infographics — the nifty images that visually break down complex statistics. They’re customizable, sharable, and they’re easier to create than you might think. Sure, you could hire a professional to create the infographics for you. But if you’re restricted by budgets or time, there are some great DIY resources out there for making compelling visuals. To help visual marketers, we scouted the web for […]

Adjusting Paid Campaigns During a Recession

Adjusting Paid Campaigns During a Recession

Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders. However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our […]

Google rich results test tool adds support for article structured data

Google rich results test tool adds support for article structured data

Google announced that the rich results test tool now supports article structured data. Google recently took the rich result test out of beta and announced it will deprecate the older structured data testing tool. So now Google is adding more and more features to the rich result testing tool. What it looks like. Here is what article structured data looks like when you run it through this tool. Article structured data. Google supports structured data markup for your articles, like this one you’re reading now. Google said that by adding structured data to your news, blog, and sports article page, you can enhance its appearance in Google Search results. Enhanced […]