What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns

As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows you to do just that — the process involves two or more companies working together to reap the benefits of their combined efforts. We’ve compiled the co-marketing tips and tricks below to help you create a successful co-marketing campaign and relationship, from start to finish. Partner companies typically collaborate on promotional efforts for a co-branded offer. In a co-marketing partnership, both companies promote a piece of content or product, and share the results of that promotion. By levering the relationship and reach of a partner, co-marketing campaigns are designed to deliver more […]

How to Fix Render-Blocking JavaScript and CSS in WordPress

How to Fix Render-Blocking JavaScript and CSS in WordPress

Do you want to eliminate render-blocking JavaScript and CSS in WordPress? If you test your website on Google PageSpeed insights, then you will likely see a suggestion to eliminate render-blocking scripts and CSS. However, it does not provide any details on how to do that on your WordPress site. In this article, we’ll show you how to easily fix render-blocking JavaScript and CSS in WordPress to improve your Google PageSpeed score. What is Render-Blocking JavaScript and CSS? Render blocking JavaScript and CSS are files that prevent a website from displaying a web page before loading these files. Every WordPress site has a theme and plugins that add JavaScript and CSS […]

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

How Brands Like Google, Twitch, and Sephora Built Brand Communities — and How You Can, Too

Over the past few decades, companies, marketing departments, and c-suites have used the term “community” to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness. But most (and sometimes all) of these community-building measures are superficial, or even irrelevant, to what constitutes real community. We call the resulting so-called communities mirage communities: groups that organizations may label as communities, but that a trained eye can recognize are not. There are, […]

How to Repurpose Audio and Video Content for Social Media: 5 Ways

How to Repurpose Audio and Video Content for Social Media: 5 Ways

Looking for ways to create useful social media content from your videos, live video, and podcasts? Wondering how to easily transform that content for social media? In this article, you’ll discover how to repurpose video and audio into multiple formats you can share on your social media channels. Have Your Tech in Place Creating content […] The post How to Repurpose Audio and Video Content for Social Media: 5 Ways appeared first on Social Media Examiner | Social Media Marketing.

Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords. Perhaps you started by noticing a traffic drop on your website. Or maybe you’re actively adapting your business in response to new challenges as a […]

Live with Search Engine Land: Dealing with CCPA and Facebook Ads

Live with Search Engine Land: Dealing with CCPA and Facebook Ads

On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use. As of July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When Limited Data Use (LDU) is enabled, Facebook restricts the way data from users detected to be from California can be stored and processed. The feature is already having a dramatic impact on advertisers […]

Reach and Delight (The Right) Customers with Cooperative Marketing

Reach and Delight (The Right) Customers with Cooperative Marketing

Let’s say you’re buying a new phone. You probably also have to buy a screen protector and case. But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. This offer takes advantage of products you’d already need to invest in when buying a phone, and uses that to entice you into purchasing. That way, instead of spending time and money to make a campaign about the phones a screen protector is great for, the cooperative partnership drives leads and […]

How to Get Slack Notifications From Your WordPress Site

How to Get Slack Notifications From Your WordPress Site

Do you want to get Slack notifications based on certain activity on your WordPress site? Slack has become a central communication platform for many online businesses. Having activity notifications like new sales, new leads, new blog posts, etc. inside Slack can be helpful in streamlining your business workflows. In this article, we’re going to show you how to easily get Slack notifications from your WordPress site. Why Get Slack Notifications From Your WordPress Site? Getting Slack notifications for key events on your WordPress site lets you keep everyone informed and even respond to certain things quickly. For instance, you might want to get a Slack notification when your site’s contact […]

8 Ways Digital Rewards Can Help Marketers to Stand Out

8 Ways Digital Rewards Can Help Marketers to Stand Out

Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. As consumers, we’re constantly bombarded with advertisements and calls-to-action. This is the challenge of marketing: campaigns are everywhere. And, if campaigns are everywhere, they can be easier to tune out and ignore. In fact, social click-through rates on ads went from 2.6% in late 2018 to 2% in late 2019, a sure sign that social media users have advertising fatigue. Ultimately, marketers need to try increasingly new and innovative approaches to grab consumers’ attention. Marketers work hard daily to create the exception: a message that can’t be ignored. Here, we’re […]