Video: Jennifer Slegg on Google’s search quality raters guidelines

At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing, forum moderation, social media involvement, speaking and much more. When the quality raters guidelines began to leak out, even before it was a public document, Jennifer was breaking these 160-plus page PDF documents into something the industry can consume and use. Now she is one of the few who do a great job breaking down what has changed in the document when Google pushes […]

How to get a Knowledge Panel for your brand, even without Wikipedia

How to get a Knowledge Panel for your brand, even without Wikipedia

Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and point them to resources they may be looking for, such as your customer service number, social profiles or even your most popular products. While the prevailing guidance may be to simply create a Wikipedia page in order to obtain a Knowledge Panel, there is more than one approach. While this guide primarily references Google, the […]

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to help create powerful visualizations using your log files. These visualizations help webmasters understand incoming traffic to their website by using data that is completely reliable and unsampled. And because it’s free, anyone can create this new dashboard to help SEOs gain a better understanding of technical SEO issues that might harm your website’s traffic. An example of a free log Dashboard with ElasticSearch A quick review of what you’ll need To build this dashboard, you will need to download your server log files along with […]

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

Social Shorts: TikTok’s future, Quora lead-gen ads, Facebook’s India plans

TikTok and LinkedIn under one roof? “Microsoft is in talks to acquire TikTok, the Chinese-owned video app, according to a person with knowledge of the discussions, as President Trump said on Friday that he was considering taking steps that would effectively ban the app from the United States,” The New York Times reported Friday. The company is in talks with the White House and reportedly negotiating to take over TikTok’s operations in US, Canada, Australia, and New Zealand. Why we care. Despite its best efforts (see below), TikTok’s attempts to convince U.S. legislators that it operates wholly independently from its Chinese parent company ByteDance haven’t stuck. It’s options increasingly look […]

6 Stats that Prove the Importance of Product Videos for Ecommerce

6 Stats that Prove the Importance of Product Videos for Ecommerce

Producing quality videos for your ecommerce site is hard, we know. Equipment is expensive, and specialists who know how to use that equipment cost even more. For that very reason, many ecommerce businesses will settle for photos and graphics just to get the job done. These video marketing statistics show that video might just be an investment worth making. Sure, you’ll have to dig a little deeper into those pockets at first, but the results will return more than you dreamed. Product Video Stats Marketers Need to Know 1. Video is the #1 content type used by marketers to sell products and services. In our Not Another State of Marketing Report, […]

Will Google’s Ad Disclosure schema catch on?

Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight tool that relies on what it calls Ad Disclosure schema to show users information about the ads served on web pages. The Ads Transparency Spotlight tool is available now as a Chrome extension in alpha stage. (You can also enable it in Microsoft’s Edge browser if you allow extensions from other stores.) At this point […]

16 Awesome Email Marketing Campaigns & How to Run Your Own

16 Awesome Email Marketing Campaigns & How to Run Your Own

Consumers love connecting with brands via email, and it’s a channel that continues to provide ROI. In fact, for every $1 spent on email marketing, marketers receive an average of $42 in return (HubSpot State of Marketing 2020). Not only is email not dead, but 78% of marketers have seen an increase in engagement on this channel over the course of the last year. As we strive to connect with our prospects and customers and provide them with value, our email marketing campaigns must resonate. What Is an Email Marketing Campaign? An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. […]

23 Best Marketing Automation Tools for Small Businesses

23 Best Marketing Automation Tools for Small Businesses

Are you looking for the best marketing automation tools for your small business? Whether it’s email marketing, content marketing, social media, or sales, there are now marketing automation tools available that can help you get better results, faster. In this article, we will share the best marketing automation tools for your small business, so you can grow your business, reach more customers, and save time. Why Your Small Business Needs Marketing Automation Tools Marketing automation helps make your workflow more efficient, so you can grow your business faster and smarter. Basically, you can create specific content or process, and then the tool keeps working for you without you needing to […]

Why SEOs should care about brand

Why SEOs should care about brand

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I believe that, together, we’ll come to the conclusion that SEOs should be actively involved in brand decisions. I think we’ll agree on that because we don’t have the option of saying “I’m not getting involved”. Because, like it or not, our brand interest is already affecting the performance we are held accountable for, so our […]