Shopify tradeoffs: What to consider before selecting your next e-commerce platform

Shopify tradeoffs: What to consider before selecting your next e-commerce platform

Selecting the appropriate e-commerce platform for your goals, circumstances and customers can influence your sales and the amount of time your staff dedicates to maintaining that platform. If you’re looking at Shopify as your next potential e-commerce solution, you need to be aware of its strengths and limitations, with regards to SEO as well as other considerations that could affect your organization’s success. “Shopify achieved 47% growth in Q1 2020 primarily on the notion of ease and speed to market,” said Tony Verre, founder of DreamFire Digital Marketing, “It’s a particularly strong proposition for business owners scrambling to get online as retail visits came to a screeching halt. However, with […]

The Plain-English Guide to Brand Equity

The Plain-English Guide to Brand Equity

Before I buy anything that goes on my face, like skincare or makeup, I pour over the reviews. The only exception is when I’m shopping from a brand I trust. In some cases, I don’t even question a new launch from those businesses — I purchase the new items knowing I’ll be satisfied. It’s not that hard to trust a company that has never disappointed you. But today, I was skeptical. A makeup company I like is releasing a skincare extension. I was on the fence, so I wanted to see what my favorite YouTubers were saying. Most of them had the same reaction: “I don’t care about the price. […]

The Ultimate Guide to Managing Remote Marketing Teams

The Ultimate Guide to Managing Remote Marketing Teams

Behind many great teams are great managers. Take my manager for example. Each day, she oversees a team of blog writers and editors, reports on the HubSpot Blog’s progress to stakeholders, and also manages many of the logistics and processes that keep our site running smoothly. But, the blog’s editorial processes and traffic strategies aren’t the only things she focuses on. Most importantly, she takes time to empower each individual on our team. She mentors us as we lead projects that benefit the blog, plans team bonding activities, ensures that we’re getting the tools and training we need to do our jobs, and checks in with us regularly to make […]

7 Tips for Working Remotely with Roommates or Family, From HubSpot Marketers

7 Tips for Working Remotely with Roommates or Family, From HubSpot Marketers

While working remotely offers challenges of low visibility, loneliness, and feeling out of the loop, the ability to work from home also comes with major perks. For example, if you worked remotely in the past, you might have had the whole house to yourself, could pick the perfect workspace for your needs, and had almost total flexibility in your day. As someone who worked remotely part-time before 2020, the pure silence was something I absolutely loved about remote workdays. While I’d still go to my office for in-person meetings during the first few days of the week, I’d usually work remotely on Thursdays and Fridays to avoid noise or interruptions […]

How to Use Facebook Asset Customization to Tailor Your Ad Placements

How to Use Facebook Asset Customization to Tailor Your Ad Placements

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

How to Sell Group Memberships in WordPress for Corporate Teams

How to Sell Group Memberships in WordPress for Corporate Teams

Do you want to sell group memberships for corporate teams? Normally, membership websites allow you to sell single user subscriptions. But what if you wanted to sell group memberships for businesses, so that they can add their team members? In this article, we will show you how to easily sell group memberships in WordPress for corporate teams. Why Create Group Memberships in WordPress? Creating group memberships in WordPress makes it easier for companies to purchase your product licenses in bulk for their team. It also allows for account administrator to easily add or remove licenses as needed. This type of account doesn’t just apply to corporate teams. It could also […]

Saying adieu to AMP: You might be giving up rankings — and revenue

Saying adieu to AMP: You might be giving up rankings — and revenue

Since its introduction in 2015, Google’s Accelerated Mobile Pages (AMP) framework has been controversial. The company recently decided to no longer require AMP for inclusion in the Top Stories carousel. That may lead to abandonment of the format by many publishers – some of whom considered AMP coercive; however, the data argue that AMP pages do perform much better, boosting rankings and revenue. Page Experience taking over. There are various cynical theories about why Google created AMP. What Google said at the time was that it wanted to “dramatically improve the performance of the mobile web . . . no matter what type of phone, tablet or mobile device you’re using.” And it […]

Video: Brian Ussery of Razorfish on SEO for e-commerce sites

Video: Brian Ussery of Razorfish on SEO for e-commerce sites

The Director of SEO at Razorfish, Brian Ussery, an individual who I’ve known in the SEO space for almost twenty-years, chatted with me about the earlier days in the SEO industry. We also talked about the new evergreen GoogleBot and some tips and things to look out for when doing SEO for e-commerce sites. Brian has given a lot of his time to the SEO industry. He has been a “product expert” in the Google support forums for almost as long as Google has had support forums. Before that, he helped SEOs in other public SEO forums. He has also spoken at countless SEO conferences, including our SMX events, he […]

Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads

Twitter ad engagement suffers. Snapchat user gains slow Twitter’s ad engagement declined along with a steep drop in ad revenue. We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue was $683 million, down 19% year-over-year), that’s coming off flat ad revenue growth in the first quarter of 2020. Twitter’s sharp decline in ad revenue was matched in a steep drop in ad engagement and cost per engagement. Why we care. The trends […]

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Social Media Definitions: The Ultimate Glossary of Terms You Should Know

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In fact, if you’re highly experienced, you probably do all three at once.) But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, “WTF?” For those head-scratching moments, we’ve created the ultimate glossary of social media marketing terms. Whether you’re still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following […]