The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how long does it take? And in either case, people want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to this combination of […]

6 Best Authorize.Net WordPress Plugins (Compared)

6 Best Authorize.Net WordPress Plugins (Compared)

Are you looking for the best Authorize.net plugin for WordPress? Authorize.net is a popular payment gateway that allows you to easily accept credit card payments on your website. In this article, we’ll compare the best Authorize.Net WordPress plugins that you can use to accept online payments on your website. Why Use Authorize.Net WordPress Plugins to Take Payments? Authorize.Net lets you easily accept payments on your website. It’s a seamless process for your customers because they can pay through credit or debit card directly on your website. Since Authorize.Net works with your normal merchant bank account, it often have lower fees compared with popular online payment gateways like Stripe and PayPal. […]

4 Major Ways Your Creative Agency Can Make Money

4 Major Ways Your Creative Agency Can Make Money

Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?” As a marketer, it’s something I can’t really help. I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. When a video really impresses me, I research the advertising agency that conceptualized the campaign for its clients — like this one, from Sarto Restaurant: I loved how this commercial mixed funky music with action shots. Plus, it was intertwined with an interview with the Chef Du Cuisine. Hearing about the menu, inspirations about the restaurant, and seeing the type of food being […]

The importance of valuing latent orders to successful Amazon Sponsored Products management

The importance of valuing latent orders to successful Amazon Sponsored Products management

Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding the click-to-order period between when a user clicks on an ad and when that user ends up converting. Given how Amazon attributes orders and sales, it’s crucial that advertisers have an idea of how quickly users convert in order to value traffic effectively in real time. Amazon attributes conversions and sales to the date of […]

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

We’ve all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan for breathing new life into a dead content campaign.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hi, Moz fans. Welcome to this edition of Whiteboard […]

How to Optimize Your URLs for Search [Quick Tip]

How to Optimize Your URLs for Search [Quick Tip]

Organic search is the most consistent, long-term way to drive traffic to your website — if you can perform well on the SERPs (Search Engine Results Pages). While many SEO factors are out of your control, such as who you’re competing with and what they’re doing, you can still benefit from on-page optimization, which is very much in your control. One on-page best practice is optimizing your URL slug for each page and post you create. It’s one of those SEO best practices that’s actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas. What Is a URL Slug? A slug refers to the […]

COVID-19 is the asteroid that struck American small business

COVID-19 is the asteroid that struck American small business

Small businesses (SMBs) are now in a Darwinian struggle for survival. The fallout from the COVID-19 pandemic is completely disrupting and reconfiguring the market, with some SMBs adapting and others calling it quits. This will have big implications for marketing and advertising as well. In its Q2 economic report, Yelp paints a picture of increased consumer activity in late May and early June driving the growth of infections in states such as Florida and California. The report also quantifies the number of local businesses that are permanently closing. According to a separate, June survey of 1,200 SMBs by Small Business for America’s Future, 23% said they considered closing their doors permanently. […]

Product feed optimization: Here’s more reason to use those attributes

Product feed optimization: Here’s more reason to use those attributes

Google is showing attributes from product feeds in Shopping ads. If you needed more reason to pay attention to all the attributes available for your products in your Google product feed, here’s one: Google is surfacing more attributes from merchants’ product feeds in Shopping Ads. The example above, spotted by Jackson Lo, SEO lead, international growth at Shopify, this week, shows apparel ads with the “Material” attribute. A Google spokesperson told Search Engine Land that surfacing attributes in Shopping ads is live on mobile and is now being tested on desktop. I was curious if this was mainly showing on ads for brand queries, but I was also able to […]

How to Organize WordPress Files in Media Library Folders

How to Organize WordPress Files in Media Library Folders

Do you want to organize WordPress files in the media library folders? By default, WordPress automatically creates folders in the media library based on year and months. However, some users may want to create their own custom folders for different media files. In this article, we’ll show you how to easily organize WordPress files in custom media library folders. Why Organize Your Files in Media Library Folders? Normally, WordPress stores all your images and other media files in the /wp-content/uploads/ folder. To keep it structured, all files are stored in folders organized by year and month. https://example.com/wp-content/uploads/2020/07/ This works perfectly for most websites. However, some users may want to get […]