Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

Why Our Social Team Developed a Private Facebook Group and How It Impacted Our Audience

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. While people still value video, image, and text content, they are finding authentic connections in shared interest groups instead of in their existing personal networks. These community groups on Facebook are a major opportunity for HubSpot to provide value to our target personas around the world. This would not only help us foster connections and growth for our current, future, and potential growing audience, but it would also provide us with a unique insight […]

Buy on Google goes commission-free, will enable checkout via PayPal, Shopify

Buy on Google goes commission-free, will enable checkout via PayPal, Shopify

Earlier this year, Google surprised merchants by opening up the Google Shopping tab in its search results to free product listings. Now for the next phase of the shakeup: commission-free access to Buy on Google, the company’s native checkout from product listings. It is also integrating with third-parties to make it easier for merchants to streamline order management and payments. Items available to Buy on Google are indicated by a shopping cart icon in Google Shopping. Why we care. The combined moves of making Google Shopping and Buy on Google checkout free for retailers will make it much more accessible to a wider range of sellers than other marketplaces. Not […]

Why SEOs are going to miss the Structured Data Testing Tool

Why SEOs are going to miss the Structured Data Testing Tool

Structured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid usage, syntax, or a property that was required or recommended. We could edit our code snippets directly in the tool until we saw a list of green checks. Not only that, but it was perfect for quickly visualizing which types and properties a webpage had provided, something highly useful for harder-to-read microdata. I know, it’s not even dead yet and I’m already referring to it with the past tense. *sobs gently* The SDTT strikes nostalgia in the hearts of many of those Structured Data tinkerers […]

HubSpot Ran A Co-marketing Campaign: Here’s What We Learned

HubSpot Ran A Co-marketing Campaign: Here’s What We Learned

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. For instance, consider the partnership between Doritos and Taco Bell, which resulted in Doritos Locos Tacos, a delicious product promoted in a brilliant co-marketing campaign. If you haven’t heard of the partnership, watch the story unfold in this promotional video: In this case, the two B2C companies saw success in their venture — and now, the popular item is a mainstay on the Taco Bell menu. Marketers at the two companies can attribute the home-run to a certain tactic: co-marketing. A wonderful way for two companies to […]

How 9 major Google My Business updates in 2020 can help you rebound

How 9 major Google My Business updates in 2020 can help you rebound

So long as the COVID-19 pandemic remains in our lives, brick-and-mortar businesses will experience a roller coaster of re-openings, temporary closures, victories and setbacks. Along the way, it’s clear that they’ll need to monitor their Google My Business (GMB) listings closely to protect their reputations. In recent months, we’ve seen Google launch several features designed to help businesses react to the pandemic by updating their GMBs with relevant information that affects their operations. Let’s take a closer look at those features and how businesses should view them. Temporarily closed The introduction of a Temporarily Closed feature made it possible for businesses to make the distinction between a permanent closure and […]

Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Google offering ‘upgraded’ GMB profile with Google Guaranteed badge for $50 per month

Google is starting to offer Google Guaranteed certification for a monthly fee, outside of Local Services Ads. It’s positioned as an “upgraded profile” that will include a badge appearing on the profile and which may also appear in the Local Pack. We’ve asked Google a number of questions about the new program and will update this post when the company responds. Below is a promotional screenshot captured by Tom Waddington, who told me the new upgraded profile is being promoted within the Google My Business dashboard. New upgraded Business Profile promotion from GMB dashboard Cost is $50 per month. The cost is $50 per month, subject to Google Guaranteed’s normal […]

What content survives Google algorithm updates?

SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update. That is what most SEOs are trying to achieve. In my keynote during our virtual SMX Next last month, I covered the past 20 years of Google algorithm updates and what SEOs need to focus on in the future. I later hosted a panel with a few veteran SEOs to discuss Google algorithms, including some advice from these experts on how to build content that survives future algorithm updates. A high bar […]

14 Signs Your Remote Team is Communicating Ineffectively

14 Signs Your Remote Team is Communicating Ineffectively

Every weekend, my friends and I have online video calls to catch-up with each other. Sometimes it feels like certain people dominate the conversation and others don’t feel comfortable speaking up. These types of communication issues via remote conversations are actually normal. In fact, for remote teams communication with co-workers is a challenge that remote workers face daily. Additionally, according to HubSpot’s findings, non-HubSpot remote workers noted a lack of social connection (29%) and communicating with co-workers (29%) as the two biggest challenges they face being remote. When your team can’t be in the same space, communication needs to become more intentional. So, how do you do that? And how […]

How to Create a Custom Airtable Form in WordPress

How to Create a Custom Airtable Form in WordPress

Do you want to make a custom Airtable form for your WordPress site? Airtable is a data management tool that lets you create your own custom data-driven apps. Basically, you can collect data using a form on your website and use it to make spreadsheets, contacts list, booking calendars, and more. In this article, we will show you how to create a custom Airtable form in WordPress. Why Create a Custom Airtable Form in WordPress? Airtable is a data management tool that allows you to create custom data-driven apps. You can use it to better visualize the data collected on your website using WordPress forms. For instance, you can use […]

Google adds new mortgage feature box to search

Google adds new mortgage feature box to search

Google has launched a new feature in the mobile search results for searches related to mortgages. This is not just the mortgage calculator feature it has had since 2015, but a feature box that shows a lot more information around mortgages. What is new. After you scroll past all the Google ads at the top of the search results page, you now get this “Mortgage loan” box that gives you several tabs of ways to break down the information you are looking for on mortgages. The tabs include: Overview: A definition of what a mortgage is. Calculator: A mortgage calculator to calculate your monthly payments and purchase budgets. Rates: This […]