500 Apps of Summer: Customers’ Top App Marketplace Picks

500 Apps of Summer: Customers’ Top App Marketplace Picks

Last month, the HubSpot app partner ecosystem passed a notable milestone in our platform journey: we officially welcomed the 500th app to our App Marketplace. App #500 was FaleMais VoiP, a popular virtual calling platform headquartered in Brazil that now integrates with the HubSpot CRM. It was great to celebrate the 500-app milestone with their launch in the marketplace, as they represent the growing number of international partners in our ecosystem. We’re thrilled to have apps from over 30 countries worldwide, from giant market-makers such as Shopify, Slack, and Zoom to entrepreneurial startups that are building apps exclusively for HubSpot, such as DepositFix, GeoMapper, and PSOhub. A wide variety of […]

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad Tracking: The 3 Main Types & How to Do It Effectively

Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or desktop, search or display, methods of ad tracking like UTM parameters are what advertisers use to uncover better, more profitable campaigns. What is ad tracking? Ad tracking refers to the process of using data to measure ad performance. Clicks, impressions, conversions, and more, can be measured in several ways, with URLs, cookies, and even invisible images called “pixels”: Though ad tracking is sometimes considered “creepy” because it involves certain levels of user behavior tracking, it’s certainly legal. However, it’s more highly regulated than it once was due to increasing concerns over user […]

Google delays mobile-first indexing deadline to March 2021

Google announced Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. Previously. Google in early March, before all the lock-downs began across most of the world, announced the deadline for all sites to switch over to mobile-first indexing would be September 2020. At that time, Google said, “To simplify, we’ll be switching to mobile-first indexing for all websites starting September 2020.” Now. Now that we are still knee-deep in this pandemic, Google said, “We realize that in these uncertain times, it’s not always easy to focus on […]

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. Just a year ago, our respondents had voted it #1. If you’re feeling startled, too, here’s our chance to take a more granular look at the data and see if we can offer some useful theories for proximity’s drop […]

Why You Need a Responsive Web Design and How to Do It [+ Examples]

Why You Need a Responsive Web Design and How to Do It [+ Examples]

The insights from this article came from the HubSpot Academy’s Free Website Optimization Course. Take the full course to learn more about responsive design and how to optimize your website’s performance. Across the world, over 50% of total internet activity is done on mobile devices. Desktops follow behind with a little over 45% of total internet activity, and tablets make up the rest. Today, with so many people surfing the web from their phones, it’s essential to offer a great mobile website experience. Without it, you can’t cater to the majority of internet users, and are likely missing out on traffic and leads for your business as a result. So […]

Guide to Core Web Vitals for SEOs and Developers

Guide to Core Web Vitals for SEOs and Developers

Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User Experience (UX): page loading, interactivity, and visual stability. Google is set to make Core Web Vitals ranking factors as part of the Page Experience Update some time in 2021. The metrics center on when certain events complete, including what is interactive or visually affected as these events take place while pages load until a point of stability relative to user experience. That means score values can change as users interact with your page. You achieve better scores when events occur faster along stop-watch time intervals. […]

How Marketers Can Leverage WhatsApp’s New Payments Feature

How Marketers Can Leverage WhatsApp’s New Payments Feature

Since launching over a decade ago, WhatsApp has gained popularity all over the world. As the chat app’sglobal user-base has continued to expand, so has its platform. After adding features like group chat and video capabilities, the platform quickly became a place where brands can directly interact with consumers. In 2019, due to WhatsApp’s booming popularity, it launched one of its biggest features yet:a specialized app called WhatsApp Business. This app, which passed five million active users in its first year, is quite similar to the consumer version of WhatsApp. However, it allows companies to create a public business profile that includes links to ecommerce stores and a catalog of […]

Microsoft Advertising offers free stock images for Audience ads

Microsoft Advertising offers free stock images for  Audience ads

Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership makes stock images available for free within the Micorosft Advertising web interface. Shutterstock library access is rolling out first in the U.S. and UK for advertisers participating in the Microsoft Audience Network beta. It will also be available for image extensions in search text ads eventually. Audience ad images. Audience ads are native formats that run on MSN.com, Microsoft Outlook, Microsoft’s Edge browser and syndication partner sites. There are two types of Audience ads formats. You can either pull image and ad information from a product […]

How to Display Breadcrumb Navigation Links in WordPress

How to Display Breadcrumb Navigation Links in WordPress

Do you want to display breadcrumb navigation links on your WordPress site? Breadcrumb navigation is a secondary navigation system that tells users where they are on a website relative to the homepage. In this article, we’ll show you how to display breadcrumb navigation links in WordPress. What is Breadcrumb Navigation and Why Do You Need it? Breadcrumb navigation is a term used to describe a hierarchical navigation menu presented as a trail of links. It’s often used as a secondary navigation that allows users to go up in the website’s hierarchy of pages. Breadcrumb navigation links are different than the default navigation menu system in WordPress. The purpose of breadcrumb […]