Join us online Oct 6-8 for MarTech

Join us online Oct 6-8 for MarTech

Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your marketing efficiency, scale, and effectiveness: Attend MarTech online, this October 6-8, for free! This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies — all from the comfort and safety of your own computer. The site is up and registration is open… secure your spot now! Don’t miss this exciting opportunity to continue your training initiatives, engage with solution providers, and connect with the MarTech community — all for free. Hope to “see” you there 🙂   About The […]

News filter added to Google Search Console performance report

News filter added to Google Search Console performance report

Google has updated the performance report within Google Search Console to let you filter by “News” traffic in the search type filter. Google said on Twitter Tuesday, “Now you can analyze traffic coming from the News tab on Google Search.” What it looks like. Here is a screenshot of the filter option under the “search type” filter box. You can now filter by News, in addition to Web, Image and Video. You can also click the “compare” option to see how your news traffic compares to web or image or video traffic. Search type filter options. Here is a list of the current filter options: Web: Results that appear in the All tab. […]

Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every […]

Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)

Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)

I hate to tell you, but Googling “blog topic ideas” is not going to give you the content you should be creating. Not all content is created equal. Letting the internet tell you what to blog about leads to mediocrity. Mediocrity is fine in some cases, like forcing yourself to show up at the gym at 5:00 p.m. when you’d much rather call it a day. But if you’re going to try and stand out in the very crowded search results page, you won’t stand a chance. The reality is, it’s hard The web is overrun with companies that have bigger budgets than you and can churn out content every […]

Twitter is now back in Google

Twitter is now back in Google

After the big Twitter hack last week, Google removed the Twitter carousel from showing in the Google search results. Well, four days later, the Twitter carousel has now returned. Here is a screen shot of the Twitter carousel showing back in Google search: The carousel was removed on July 16th or so and is now back four days later on July 20, 2020. Google’s statement. A Google spokesperson told us after the carousel was removed, “we can confirm we have temporarily removed the Twitter carousel from Search following Twitter’s security issues. Before restoring the feature we will carry out a careful review.” It appears Google did its “careful review” and […]

Branding opportunities on Amazon: Not just for retailers anymore

Branding opportunities on Amazon: Not just for retailers anymore

When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case at SMX Next last month that brands in travel, entertainment, financial services and even automotive should also educate themselves about the opportunities. Waller, who has been working with Amazon on behalf of clients for the past six years, is optimistic about the moves the e-commerce behemoth is making to develop new advertising, marketing and content offerings that allow brands to leverage its platform and network. “Understanding that Amazon has over 300 million worldwide user accounts, and knowing that they have a ton of first-party […]

No in-person events until 2nd half of 2021, marketers say

No in-person events until 2nd half of 2021, marketers say

Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person conference during the COVID-19 pandemic stretches deep into 2021. In our survey of over 300 marketers, respondents on average gave the prospect of attending an in-person event a 3 out of 10 chance through the end of the first half of 2021. That is the same as when we last fielded our Event Participation Index in June, but at that time we only asked about the likelihood that they would attend in-person events through the end of 2020. That suggests the surging number of cases, especially in the United States, as well as the absence […]

Which WordPress Plan Should You Use? (Expert Answer)

Which WordPress Plan Should You Use? (Expert Answer)

Are you looking at WordPress plans and can’t figure out which one to use? There are so many companies offering different WordPress plans that it becomes difficult to choose the right option for your website. In this guide, we’ll help you decide which WordPress plan you should use, and how to compare different plans for your own requirements. Most Common Types of WordPress Plans WordPress is the most popular website builder in the world. Many different companies offer WordPress hosting plans with different types of services and features. When we say WordPress, we are talking about the popular WordPress.org software and not just WordPress.com which is actually one of the […]

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

5 Ways Go-to-Market Strategies Will Change in the Post-Pandemic Economy

This article is part of a series on how business is changing as a result of the COVID-19 pandemic. Other pieces in the series include HubSpot’s Chief Customer Officer on Why We Need to Talk About Growth and our VP of Marketing’s Content Marketing Playbook for Times of Crisis The COVID-19 pandemic has produced a plethora of paradoxes. As the rate of employment has gone down, the stock market has surged. As we find ourselves more socially distant from one another, we’re connecting more than ever with friends and family. And as growth has slowed for many companies, their digital transformation has accelerated. Dramatically. Companies in nearly every industry have urgently adopted remote […]