5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

5 Things Gen Z Will Spend Money On & Why Marketers Need to Care

With a purchasing power of more than $143 billion, Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor. For example, while millennials enjoy primarily shopping online, Gen Z — an age group which is even more connected to technology — surprisingly prefers shopping in stores. Additionally, while millennials and past generations were more loyal to brands, Gen Z is more interested in buying products that will give them the best value based on their price. Why […]

Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages

Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages

ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant product page on a retail site. Users can like, save and share posts and follow creators. The current product categories are makeup, skincare, hair and nail. Why we care. Social commerce is gaining traction, led by Facebook’s Instagram shops, and Shoploop is Google’s effort to tap into it beyond YouTube. Who knows where this experiment […]

Help Us Improve: The 2020 Moz Blog Reader Survey

Help Us Improve: The 2020 Moz Blog Reader Survey

It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today. To help us serve you better, please consider going through the survey below, which asks about who you are, what challenges you face, and what you’d like […]

Help Us Improve: The 2020 Moz Blog Reader Survey

Help Us Improve: The 2020 Moz Blog Reader Survey

It’s been a few years since we last asked you to tell us what you love (and don’t love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we’re still living up to the high standards we set for this blog, and that we’re still providing as valuable an experience as we can for you all. That’s where you come in today. To help us serve you better, please consider going through the survey below, which asks about who you are, what challenges you face, and what you’d like […]

COVID is accelerating TV advertising’s transformation into an addressable medium

COVID is accelerating TV advertising’s transformation into an addressable medium

When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly. Ready for its closeup. Simpli.fi CEO Frost Prioleau points to his own platform as evidence of the industry’s growth. “We’ve run over 20,000 CTV campaigns for more than 5,900 unique advertisers so far in 2020.” That’s 43% year over year growth in the number of campaigns and a 17% increase in advertisers. “They come for […]

8 Modern Tips for Marketing to Millennials

8 Modern Tips for Marketing to Millennials

You’ve seen the articles lamenting the death of certain industries and changing consumer attitudes, all paying tribute (negatively or positively) to a certain generation born in the 80s and 90s. It seems that journalists love to write about Millennials and marketers love to analyze them. Why, though? Boomers hold 57% of the wealth in the U.S. and are at peak buying power. With that in mind, is there a reason we never seem to stop hearing about Millennials? Why Millennials Are Important to Marketers As Millennials enter their 30s and 40s, often with student loans or young children, they haven’t yet reached their full buying power compared to GenXers or […]

21 Best WordPress Themes for Family Blogs (2020)

21 Best WordPress Themes for Family Blogs (2020)

Are you looking for the best WordPress themes for your family blog? Lots of people use WordPress to build small family websites. It allows them to share family news, events, and photographs with their friends and relatives. In this article, we will show you some of the best WordPress themes for family blogs. Creating Family Blogs with WordPress First, you need to choose the right website platform for your family blog. We strongly recommend using WordPress from WordPress.org. Self-hosted WordPress from WordPress.org is different from the version of WordPress at WordPress.com. You can check out our complete article on the difference between WordPress.com vs WordPress.org. To start your WordPress blog, […]

Organic Facebook Content for Local Businesses: Building a Loyal Following

Organic Facebook Content for Local Businesses: Building a Loyal Following

Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday

There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard here at Moz. Today we’re talking about the next official Google ranking factor — Core Web Vitals. Now what do I mean by official ranking factor? Google makes hundreds of changes a year. Every week they introduce new changes to their algorithm. Occasionally they […]