Core Web Vitals: The Next Official Google Ranking Factor – Whiteboard Friday

There’s a new ranking factor in town: Core Web Vitals. Expected in 2021, this Google-announced algorithm change has a few details you should be aware of. Cyrus Shepard dives in this week on Whiteboard Friday.   Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I’m Cyrus Shepard here at Moz. Today we’re talking about the next official Google ranking factor — Core Web Vitals. Now what do I mean by official ranking factor? Google makes hundreds of changes a year. Every week they introduce new changes to their algorithm. Occasionally they […]

It’s the Little Things: How To Write Microcopy

It’s the Little Things: How To Write Microcopy

Earlier today, I visited Yelp to order lunch. What I always really liked about the site is how easy it is to navigate. If I were accessing the website for the first time, I wouldn’t have any worries about how to use it to my benefit. Have you ever visited a website and noticed small phrases of text that guide you to your goal? Or, when you make an online purchase, is there text on the web page that lets you know your payment information is secure? That text is called microcopy, and it’s a wonderful tool for UX. For instance, let’s say I was visiting Yelp for the first […]

What Is a Whitepaper? [FAQs]

What Is a Whitepaper? [FAQs]

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a new piece of technology. Even a business whitepaper can serve a variety of uses and audiences — some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. We’re here to arm you with the best definition of a whitepaper in the context of business and […]

What’s Coming in WordPress 5.5 (Features and Screenshots)

What’s Coming in WordPress 5.5 (Features and Screenshots)

WordPress 5.5 beta is out, and it is scheduled to be released on August 11, 2020. This will be the second major WordPress release of the year, and it comes packed with many new features and improvements. We’ve been following the development closely and testing the first beta to try out new features that are on the way. In this article, we will show you what’s coming in WordPress 5.5 with features and screenshots. Note: You can try out the beta version on your computer or on a staging environment by using the WordPress Beta Tester plugin. WordPress 5.5 is still under development, which means features can still change and […]

Google Search drops tweet carousels after Twitter hack

Google Search drops tweet carousels after Twitter hack

Google has removed the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you missed the Twitter hack news, you can read about it on Techmeme. But this news resulted in Google removing Twitter carousel boxes completely from its search results pages. The Twitter search carousel box is not just gone for those accounts that were hacked but gone for any Twitter account. Google appears to have dropped the box completely from the search results. Search Engine Land has asked Google if this move is temporary and if we will see the Twitter carousel return to the Google search […]

That’s a Wrap: MozCon Virtual 2020 Day Two Recap

That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use […]

That’s a Wrap: MozCon Virtual 2020 Day Two Recap

Wow! What a crazy ride MozCon has been this year. In case you missed it, we were able to double the number of attendees and include over 2,800 people. Not only were we able to include them, we were also able to see their families, pets, and home offices. It was an unusual experience for sure, but one we won’t be forgetting any time soon. As always, the speakers served up some flaming hot content (including an actual movie). We can’t wait to share some of these takeaways with you! Britney Muller — Accessible Machine Learning Workflows for SEOs Britney started off by assuring everyone that they absolutely can use […]

Introducing the Moz API for Google Sheets

We’ve officially released the Moz API for Google Sheets and want to take you on a quick feature tour. This Google Sheets add-on allows users to gather Moz URL metrics easily without using code directly in a Google Sheet and provides a few extra functions to help you manipulate data. In the past, if you wanted link metrics for hundreds of URLs, you either had to enter them manually one at a time, or you needed technical expertise to use the LinkScape API. So, I built this free Google Sheets add-on, and now you can pull link metrics for those URLs in seconds, no coding required. Here are a few […]

Do Consumers Actually Engage With In-Stream Ads? [New Data]

Do Consumers Actually Engage With In-Stream Ads? [New Data]

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Now, the average social media user sees videos in the form of live streams, Stories, or Newsfeed posts on a daily basis. Consumer preference for video over other mediums is only expected to get stronger. Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group’s consumption still pales in comparison to Gen Z. As a marketer, you likely already know how […]

How to Easily Hide Widget Title in WordPress

How to Easily Hide Widget Title in WordPress

Do you want to hide the title of a WordPress widget in your sidebar or footer? WordPress widgets make it easy to drag and drop dynamic content into your theme to create unique layouts. However if you need to hide the widget title, then it typically requires coding knowledge of CSS and HTML. In this article, we’ll show you how to easily hide the widget title in WordPress (without any code). Why Hide Widget Title in WordPress? WordPress displays a default title for widgets, and it also allows you to rename them if you want. Most top WordPress themes will then display this title in the sidebar on your site. […]