HubSpot Marketers’ Favorite Integrated Marketing Campaigns

HubSpot Marketers’ Favorite Integrated Marketing Campaigns

A tv show is returning, and I am pumped. “The Umbrella Academy” is a sci-fi show based on the comic book of the same name, and it’s nothing short of fantastic. Superheroes, comedy, a talking animal, and saving the world from imploding — what more could you want? When I first learned about the season, I was scrolling Twitter and came across the video announcement. I was stoked. A little later, I decided to check Facebook, and saw promo stills for the new season — only building my excitement. A couple of weeks later, I saw the official trailer for the first time on Instagram, and again on YouTube. Up […]

How to Build an Ecommerce Website Fast

How to Build an Ecommerce Website Fast

This is a guest post from our friends at BigCommerce Need an ecommerce website? Tired of losing sales to online competitors? If you’re not already selling online, there’s never been a better time to hop on the ecommerce bandwagon. After all, you already know ecommerce is big, and while online stores used to be the outliers of the retail world, ecommerce has gone mainstream. In 2019, U.S. shoppers bought $365.2 billion worth of physical goods from online stores, including $103.13 billion in clothing, shoes, and accessories. Global ecommerce penetration is expected to surpass 65% of worldwide internet users by 2021, although the COVID-19 pandemic is likely to push the actual […]

When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video]

[embedded content] Google’s accelerated mobile pages (AMP) framework has been the gatekeeper to its Top Stories carousel, a search result feature that provides increased visibility for publishers whose content appears in it. Now that the company has announced plans to lift the AMP restriction on Top Stories, the framework’s future is in question, with some SEOs pointing out that Google has a history of introducing new attributes and features only to abandon them a few years later. “If AMP does go away, it’s going to be more difficult in the future when Google decides to do some kind of experiment to really get buy-in from everybody,” Matt Dorville, SEO manager […]

Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics

Target Google Ads audiences based on new predicted purchase and churn metrics in Google Analytics

Predictive audiences in Google Analytics App + Web properties. Applications of machine learning have brought us into the era of predictive marketing in which bids, ads and targeting are optimized based on predicted outcomes. The latest sign of this in Google Analytics is the addition of predictive metrics and audiences in App + Web properties. When building audiences in an App + Web property in Google Analytics, you’ll see suggestions for predictive audiences using either of these metrics: Purchase Probability: Users deemed most likely to make a purchase within the next seven days. The idea here is to be able to identify and target more than just abandoned cart users […]

25 Stats That Prove Why You Need Link-Building in Your SEO Strategy

25 Stats That Prove Why You Need Link-Building in Your SEO Strategy

You probably already know how crucial SEO is for your website’s traffic. One of the most important sub tactics within an SEO strategy is link-building. Not sure what this means? Here’s the quick explanation. When websites link to your website, search algorithms determine that you have “authority” in  your industry because other brands are referring to you. The higher your authority gets, the better your search rankings could be. Additionally, linking to other posts within your site can also help to boost your authority as its a sign to algorithms that you’ve thoroughly covered a topic you’re discussing. But, here’s where it gets a bit more tricky. When a more […]

How to Track the Quantity & Quality of Phone Calls from Google Ads

How to Track the Quantity & Quality of Phone Calls from Google Ads

Recently, one of our SEO clients approached us for help with Google Ads, and she asked us to audit her Google Ads account to answer this question: Which keywords and ads drove a recent influx of new phone call leads?” This is a common situation where a business sees an increase in calls and wants to determine what’s working to try to replicate it moving forward. In this case, I personally reviewed the account and it only took me a minute after I logged in.  That’s because phone call tracking was not set up properly in the account, so there was no way to know for sure which keywords and […]

What’s behind the hype about Customer Data Platforms?

What’s behind the hype about Customer Data Platforms?

The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow from $2. billion in 2020 to $10.3 billion by 2025, expanding at an astounding compound annual growth rate (CAGR) of 34.0% during the forecast period. This growth is being driven by the proliferation of devices and customer touchpoints, higher expectations for marketers to orchestrate real-time personalized experiences across channels and the need to navigate complex privacy regulations. Let’s explore each of these […]

Google Ads to prohibit spyware, surveillance products and services

Google Ads to prohibit spyware, surveillance products and services

Google is updating its policies to prohibit spyware and surveillance tech products in Google Ads campaigns. including Shopping. What’s changing? Starting August 11, Google’s “Products that enable dishonest behavior” policy will be updated. This is the policy that already covers products and services designed to mislead people such as fake documents, student essays and invalid click products as well as those that can give users unauthorized access to systems such as hacking devices, radar jammers or wiretapping products. With this update, companies will not be able to promote products or services designed to enable people to “track or monitor another person or their activities without their authorization.” Text and Shopping […]