How to evaluate content quality with BERT

How to evaluate content quality with BERT

Marie Haynes recently had a really insightful podcast interview with John Muller. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. “M 26:40 – .. Is Google using BERT now to better understand now whether content is good?” “J 27:00 – … It’s not so much to understand the quality of the content but more to understand what is this content about, what is this sentence about, what is this query about …” Google has repeatedly said that it helps understand natural language better. Content quality assessment like humans do is still fairly complicated for machines to do. “M 28:54 – … could Google treat […]

How to create new Google Shopping insight reports in Data Studio

How to create new Google Shopping insight reports in Data Studio

As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it can help your business or clients. Special thanks to Duane Brown for his input during research, Angelo Caldeira for all things code related, and Richard Kliskey for keeping the PPC lens in focus throughout. The big idea The popularity of all retail products bought online through Google Shopping changes weekly. Retailers have to measure this demand and manage their inventory, advertising efforts and commercial KPIs. Comparing product insights across the online retail industry with your own data is not […]

12 Ways to Reduce Shopping Cart Abandonment & Boost Sales

12 Ways to Reduce Shopping Cart Abandonment & Boost Sales

In the ecommerce world, shopping cart abandonment is all too common. Sometimes people see the total price in their cart and they get cold feet. Other times they get distracted and forget they even filled up a cart. This phenomenon is unlike the brick and mortar shopping experience. In physical retailers, people don’t usually fill up their carts and then simply walk out of the store. The problem of shopping cart abandonment is directly tied to ecommerce, and as more businesses open online stores, the issue isn’t going away. Shopping cart abandonment statistics Based on data collected from 41 different studies on abandoned shopping carts, 69.57% of shoppers leave without […]

23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

23 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Believe it or not, driving traffic to your website — albeit challenging — isn’t enough to sustain your business. In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there’s a lot more that can be improved. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. To help you understand which tools are used for what, we’ve also broken this list into a […]

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem

The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the more interesting examples of bringing digital experiences into physical stores comes from Chicago-based Cooler Screens, which replaces conventional refrigerated-case doors with digital screens that can showcase product inventory inside or display ads dynamically. It’s both an in-store merchandising platform and an ad network. Cooler Screens’ major retail partner Walgreens piloted the offering initially in six stores in mostly the Chicago area in 2019 and expanded that to 50 stores after […]

Is it time for Google Scotland?

Is it time for Google Scotland?

Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to organize the world’s information and make it universally accessible and useful,” and most would probably say that it is doing a pretty good job of that. However, for users in Scotland (plus Wales and Northern Ireland) Google often serves up results that are not relevant and in some cases potentially dangerous. A search for terms such as “coronavirus lockdown rules” provides this page as the number one result: The problem is that the four nations which make up the United Kingdom each have different […]

A Look Back at How COVID-19 Impacted Businesses in Q2

A Look Back at How COVID-19 Impacted Businesses in Q2

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. For the last several months, we’ve been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. How does the state of business compare today to where it was in March? How have teams changed their behavior to adapt to the new economic climate? […]

How to Easily Add Title Attribute to Images in WordPress

How to Easily Add Title Attribute to Images in WordPress

Do you want to add the title attribute to images in WordPress? The title attribute makes images on your WordPress site more accessible and SEO friendly. Similar to the alternate text, the title tag allows you to provide additional information about your image. This helps screen readers and search engines understand the context of the image inside your article. In this article, we’ll show you how to easily add title attributes to images in WordPress. What is the Title Attribute in Images? The title attribute in images allows you to add a text description of your image. This makes it easy for screen readers and search engine bots to understand […]

How SEO is Different Around the World, According to HubSpot Content Strategists

How SEO is Different Around the World, According to HubSpot Content Strategists

In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they’ve driven traffic from different regions to their site is through international SEO. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. In fact, every country is diverse, uses the internet a little differently, and might have different sets of regulations. Not to mention, audiences in one country might have vastly different interests, cultural backgrounds, and values than audiences in another region. As a marketer, your biggest goal should be to know your audience. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO […]