How to Bring Your Best Self to the Online Conference Season

Conference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you’ll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we’ve compiled a list of best practices to show up ready and take on any online event you choose to attend this year. Don’t forget, if you haven’t yet, there is still time to purchase your MozCon Virtual ticket! Join us for MozCon Virtual! Set your […]

How to Write a Request for Proposal with Template and Sample

How to Write a Request for Proposal with Template and Sample

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Your company can’t do everything internally, and when your business needs to purchase a product or service from elsewhere, you might need to shop around. An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. Any time you outsource work to a supplier, there’s a potential for issues such as miscommunication around the scope of the work and the compensation. What a good RFP does is eliminate […]

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support. Seeking consumer sentiment. To determine consumer sentiment toward the boycott, I conducted a Google Consumer Survey of more than 1,000 US adults between June 30 – July 5. (I did not screen to see if they were Facebook users.) The single question was, “Which best describes your feelings about the ‘Stop Hate for Profit’ Facebook advertiser boycott?” They were given four randomized choices: […]

Why Consumers Subscribe and Unsubscribe from Email [New Data]

Why Consumers Subscribe and Unsubscribe from Email [New Data]

Think email marketing is dead? Think again.. Email marketing is actually thriving. In HubSpot’s 2020 State of Marketing Report, roughly 80% of marketers said their brand’s email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising. mail marketing is still widely used and continues to offer many benefits to marketers. It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. While email marketing isn’t a new strategy,, many marketers still struggle to grow and maintain the size of their subscriber lists. But you shouldn’t throw in […]

How to Add a Free Shipping Bar in WooCommerce

How to Add a Free Shipping Bar in WooCommerce

Do you offer free shipping on your WooCommerce store? Offering free shipping is a proven way to reduce cart abandonment and increase overall sales conversion. The challenge is that most store owners fail to clearly highlight the free shipping offer. In this article, we’ll teach you how to add a free shipping bar in WooCommerce to boost sales. Adding a Free Shipping Bar in WooCommmerce Shipping costs are one of the top reasons behind abandoned cart sales. Many online stores deal with this by offering free shipping. Letting customers know about your free shipping offer is a great way to boost sales from your online store. Here’s an example of […]

Regular expression filter support coming to Google Search Console performance reports

Regular expression filter support coming to Google Search Console performance reports

Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression, or regex, filters for page URLs and user queries. The RE2 syntax is used.” Regular expressions. Regex is often used by developers, but RE2 is the same regex syntax Google Analytics users are accustomed to using for querying data. Regex can be super powerful and fast in filtering data and even for replacing data, but it can also be tricky to […]

WPBeginner Turns 11 Years Old – Reflections and Updates (+ Giveaway)

WPBeginner Turns 11 Years Old – Reflections and Updates (+ Giveaway)

Today is July 4th which means WPBeginner is officially 11 years old. We’ve come a long way Like every year, I want to take a few minutes and do a quick recap of all the major things happening in business as well as my personal life. Bonus: I’m also doing a Website Toolkit giveaway which includes a Macbook Air, Free domain + Hosting, and my favorite premium WordPress plugins. Since this is a long article, you can easily skip to the section you’re most interested in: Personal Updates WPBeginner Updates Product Updates Birthday Giveaway Giving Back (Opportunity) WPBeginner Story I started using WordPress when I was 16 years old and […]

7 Best Instagram Plugins for WordPress (Easy to Use)

7 Best Instagram Plugins for WordPress (Easy to Use)

Are you looking for the best Instagram plugins for WordPress? Whether you want to display your Instagram photo feed, create an Instagram slider, add the Instagram icon with a link to your profile, or create an Instagram giveaway to grow your followers, this list is for you. In this article, we’ve hand-picked the best Instagram plugins for WordPress to help you increase your followers and boost engagement. 1. Instagram Feed Pro Instagram Feed Pro from Smash Balloon is the best Instagram feed plugin in the market. Over 1.3 million websites use the plugin to create custom Instagram photo feeds. There is a free version of the plugin that lets easily […]