Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? To help you answer these questions, we’re sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz […]

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin to improve? To help you answer these questions, we’re sharing this popular episode of Whiteboard Friday (originally published in February 2019) where Britney Muller goes over what you need to know to get started. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription […]

Facebook CCPA compliance challenges: Limited Data Use

Facebook CCPA compliance challenges: Limited Data Use

The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are, two years later, and confusion around compliance requirements abounds. Part of the challenge with CCPA compliance is the lack of clarity around what is required from different types of businesses—especially when data-sharing relationships exist, like the ones between every advertiser and Facebook. This week, Facebook announced a new feature called Limited Data Use (LDU). As […]

With new ‘pilot program,’ Google again testing ads on local business profiles

With new ‘pilot program,’ Google again testing ads on local business profiles

Google is testing ads again in local business profiles. The company did something similar in 2017 and again last year. Tim Capper was the first to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The ads can appear both on desktop and mobile. The third-party ads so far all appear to be connected to the businesses themselves. Food ordering is for the restaurant itself — although Capper points out the ad potentially redirects an order that might otherwise go directly to the restaurant. Groupon ads (below) take you to a […]

How to Create a Secure Contact Form in WordPress

How to Create a Secure Contact Form in WordPress

Do you want to create a secure form in WordPress? Forms allow users to submit information on your website. However, they can also be used by hackers to steal information, attack websites, and install malicious code. In this article, we will show you how to create a secure contact form in WordPress. We’ll explain how to ensure secure WordPress form submissions on your site. Here is a summary of what we’ll cover in this article. What you need to secure WordPress forms Creating a secure contact form in WordPress Securing WordPress contact form email notifications Securing WordPress forms against spam and DDoS attacks Restricting WordPress form access (password protected, members […]

How to Develop a Successful Marketing Mix Strategy [+ Templates]

How to Develop a Successful Marketing Mix Strategy [+ Templates]

One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because if you took that class, you know these four words by heart: Product Price Place Promotion One of the first things you’re taught in your first marketing internship or job, however, is that marketing entails so much more than can be simplified in a four-section marketing mix matrix. Still, there’s an undeniable benefit of marketing teams organizing their work into the marketing mix framework. When you stray too far away […]

Behind the Scenes at MozCon Virtual

Posted by Dr-Pete Re-imagining MozCon hasn’t been easy. I won’t lie — I’ll miss seeing so many of you in person, and, yes, I’ll miss the magic of the big stage. We’re working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blanks for me, and thanks to our amazing A/V partners at Seamless Events for helping this all come together. Also, many thanks to our speakers who gave me permission to share their photos and […]

Gated Content: What Marketers Need to Know

Gated Content: What Marketers Need to Know

As William Shakespeare once wrote, “To be or not to be, that is the question.” Marketers have a similar classic debate and that is: gated versus ungated content. While 80% of B2B content marketing assets are gated and lead generation is one of the top objectives for marketers, it’s not an open and shut case. That’s why we’ve gathered everything you need to know about gated content in this post. Below, let’s review what gated content is and how it compares to ungated content. Then, we’ll dive into gated content best practices and look at some examples. So, how does gated content work? Usually, users arrive at your website and […]

Facebook Ads boycott: What will be the measure of success?

Facebook Ads boycott: What will be the measure of success?

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to see action to create a cleaner, safer environment for their brands. Some can take part with little financial sacrifice and ride the positive PR at Facebook’s expense. Still, other brands are also using the opportunity to pressure test the true benefit of Facebook and even the larger social media ecosystem for their brands. Invisible to most users. From a user perspective, the boycott is essentially invisible. […]