How to Setup Delivery Time Slots in WooCommerce (Step by Step)

How to Setup Delivery Time Slots in WooCommerce (Step by Step)

Have you ever needed to set up delivery time slots for your online store? Creating delivery time slots allows you to keep up with customer demand for more convenient delivery. At the same time, it also allows you to create a more manageable schedule to match your delivery capacity. In this guide, we’ll share our step by step process on how to easily set up delivery time slots in WooCommerce. What are Delivery Slots and Why Set Them up in WooCommerce? Delivery slots allow customers on an online store to select a specific time and date ‘slots’ for delivery. This convenient delivery model allows customers to know exactly when they’re […]

How HubSpot Video Managers Coordinate and Produce Content Remotely

How HubSpot Video Managers Coordinate and Produce Content Remotely

In early 2020, video overtook blogs and infographics as the most used type of marketing content. Around the same time, remote work grew more than ever before. As companies quickly began to pivot to remote workspaces, video marketers were left wondering how they would create content with the same production level as something filmed in a brightly lit studio with professional equipment. Additionally, video creators who once filmed interviews or explainers featuring thought leaders needed to determine how they’d continue to incorporate talent remotely. Despite the challenges of making videos from home, companies like HubSpot ultimately figured out processes that allowed them to keep creating helpful content for their audiences. […]

Ad fraud prevention firm CHEQ enters PPC market

Ad fraud prevention firm CHEQ enters PPC market

The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of digital ad spend going to paid search and social platforms, CHEQ says it has seen significant growth in click fraud with nearly one in five clicks proving non-human and/or fraudulent, according to a recent study commissioned by the firm. CHEQ CEO Guy Tytunovich, a cyber-security veteran who started the company with a team of former defense intelligence engineering colleagues roughly four years ago, says […]

How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

How to Encourage Employees to Share Your LinkedIn Content: 4 Tips

Need more visibility on LinkedIn? Wondering how to get employees involved with your LinkedIn content strategy? In this article, you’ll discover four ways to help your employees share more company content with their personal networks on LinkedIn. Why Encourage Employees to Share Company Content on Your LinkedIn Page? Getting your colleagues involved with your LinkedIn […] The post How to Encourage Employees to Share Your LinkedIn Content: 4 Tips appeared first on Social Media Examiner | Social Media Marketing.

Facebook Poll Ads: Best Practices & Ad Specs to Get Started

Facebook Poll Ads: Best Practices & Ad Specs to Get Started

Engaged social media users often want to play a more important role across the medium. They want to be included in major decisions brands are making. So brands are making both of these things possible. From GIFs, lives, reactions, emojis, face filters, augmented reality, and playable ads, digital advertising on social media is evolving from one-way communication to an ongoing dialogue between brands and consumers. In March 2019, Instagram invited businesses to start interacting with people more closely by adding the polling sticker to Stories ads: In open beta, the new Instagram Stories ad format: Increased video views by 3-seconds on average Achieved a 20% lower cost-per-video-view Drove 40% more […]

The Ultimate Guide to Social Testing

The Ultimate Guide to Social Testing

As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves. Having the numbers to back up marketing strategy is almost as important as the strategy itself. If numbers aren’t your favorite thing to calculate, that’s not a problem (thankfully). There are so many strategies and automation tools to back up those tough marketing choices effectively — no math needed. For instance, let’s say you’re running a social media campaign, and one of your Facebook posts includes a video. […]

The pillars of successful link building

The pillars of successful link building

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant linking opportunities, communicate with site owners in a way that compels them to link to your content and what to do after you’ve acquired a link during his talk at SMX Next (free registration) last week. Create audience-focused, linkable assets “Your links will be as good as your content,” Johnson said, explaining that the more […]

Usage of voice has plateaued — for now

Usage of voice has plateaued — for now

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. Smart speakers are even a better case-in-point: widely adopted, they’ve failed to become the revolutionary product many had expected. Now survey data from Perficient Digital suggests voice may have hit a plateau of sorts. This is the fourth year the agency has asked over 1,000 U.S. adults about their use of voice, voice search and […]

Google is streamlining ‘Ad’ labeling for Shopping ads

Google is streamlining ‘Ad’ labeling for Shopping ads

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. You can see in the mobile screenshots above, Google displays a black “Ads” label in the upper left corner above Shopping ads on the main search results page as well as the Shopping and Images tabs. That matches the black “Ad” label on that displays on text ads. What’s changing. Soon, the “Sponsored” label that still appears in the upper right above Shopping ads on desktop will be replaced with the black “Ad” […]

How to Create a Custom Instagram Photo Feed in WordPress

How to Create a Custom Instagram Photo Feed in WordPress

Recently, one of our readers asked if it was possible to add a customized Instagram photo feed to their site? Specifically, they wanted to customize the Instagram photo feed to only show select photos instead of all photos from their profile. In this article, we’re going to show you exactly how to create a custom Instagram photo feed in WordPress. Why Include an Instagram Feed on Your WordPress Site? Adding an Instagram feed on your WordPress site lets you add fresh content without a lot of work. It also encourages readers to follow you on Instagram. Instead of adding photos manually to your site, you can simply upload them to […]