How to Create a Social Media Report [Free Template]

How to Create a Social Media Report [Free Template]

Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you’re using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. As any social media manager knows, successful implementation of a social media strategy is contingent on countless factors — and all companies prioritize different channels, metrics, and criteria for success. For example, is paid more important than organic to your business, and […]

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

Why Marketers Should Implement User-Generated Content: 23 Stats to Know

As a Boston-based young professional, the biggest product I’ve had to invest in was an over-priced apartment. And this year, with apartment tours going fully virtual, I’ve found it even harder to do the extreme research needed before committing to a lease. Now, as I research apartment after apartment online, my new process feels like an intense buyer’s journey. In my research phase, I spend hours on end scouting listings, looking up addresses on Google Maps, researching neighborhoods, skimming through Yelp reviews of prospective property managers, and analyzing photos or video tours for potential problems that an unseen apartment could have. Ultimately, I’ve found that the apartment listings I’m most […]

How to Set Up and Measure a TikTok Influencer Marketing Campaign

How to Set Up and Measure a TikTok Influencer Marketing Campaign

Want to get your product in front of TikTok’s growing audience? Wondering how to partner with influential creators on TikTok? In this article, you’ll discover tips and tools to set up and analyze a TikTok influencer marketing campaign. How TikTok Influencer Campaigns Work While still in its infancy, TikTok has become ripe for businesses interested […] The post How to Set Up and Measure a TikTok Influencer Marketing Campaign appeared first on Social Media Examiner | Social Media Marketing.

How in-house SEO teams and enterprise tech can boost organizational efficiency

How in-house SEO teams and enterprise tech can boost organizational efficiency

SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO colleagues. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. Stephan Bajaio, chief evangelist and co-founder of enterprise SEO platform Conductor, discussed ways to tear down organizational silos and integrate SEO into a company’s culture in a talk during SMX Next last week. “SEO done alone gets lonely results” “You need to actually be engaging other stakeholders within the company who […]

Thinking Beyond the Link Building “Campaign” [Case Study]

Thinking Beyond the Link Building “Campaign” [Case Study]

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. This means tighter integration with other disciplines, or at the very least, acknowledgment that link building isn’t a siloed activity or dark art like it used to be. In this post, I’d like to […]

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?

If you’re anything like me, you probably read the title of this post and thought, “Latent semantic indexing … wait, what is that?” Latent semantic indexing (LSI, for short) can be an overwhelming and confusing term for anyone hearing it for the first time. Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re already probably familiar with — particularly if you have some basic knowledge of keywords and their close relationship with search engine optimization (SEO). In this post, we’ll define LSI and how the process can potentially benefit your overall SEO strategy, take a closer look at ways to find […]

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

TripAdvisor, Yelp and others highlight venue safety, an emerging consumer decision factor

It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will probably remain cautious about returning to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. Varying levels of consumer comfort. In a recent coronavirus-response consumer survey, the Pew Research Center found: 79% of U.S. adults are now comfortable going to the grocery store. 53% would feel comfortable going to a hair salon. 44% would feel comfortable eating in a restaurant (dine-in). 23% would feel comfortable at an indoor sporting event. There are significant differences in attitudes […]

Google tests showing Analytics data in Search Console with ‘Insights’

Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of the site and its pages, including page views, average time on page, referring sites information and more from Google Analytics. Google Search Console Insights. Google has not officially announced anything about Google Search Console Insights, but Search Engine Land has obtained information on this new feature from various sources. Users can get Google Analytics data right in Search Console, including: Pages views overall. Page views of individual pages. Average time spend on the site overall. Average time spend on individual pages. Traffic to your […]

How to Change the “Just Another WordPress Site” Text (Easy Way)

How to Change the “Just Another WordPress Site” Text (Easy Way)

Does your site have the text “Just another WordPress site” in the header or title bar? Often beginners don’t know how to change this tagline. But leaving it in place doesn’t look good. Luckily, it’s really easy to change this to something else or even remove it altogether. In this tutorial, we’ll show you how to change the “just another WordPress site” text, step by step. What is a WordPress Site’s Tagline? A tagline is a WordPress site’s slogan or description. Many websites use a catchy phrase as their tagline to describe their website and brand. By default, WordPress uses “Just another WordPress site” for your website’s tagline when you […]

Google positioned to dominate the ‘O2O economy’

Google positioned to dominate the ‘O2O economy’

Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and the future of local search as a more distributed phenomenon in my SMX Next keynote last week. Nearly every ‘enterprise’ is a local business. The term “local business” is often misunderstood and typically conjures up images of mom and pop stores and very small businesses. But any business that transacts offline or sells products and services in a physical place is effectively a local business. The logos below are just as much local businesses as are small merchants. […]