Free Google product listings expand to knowledge panels in Search results

Free Google product listings expand to knowledge panels in Search results

Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will now all be organic and included in Surfaces across Google inventory. “We wanted to make sure that as consumers make a dramatic shift to e-commerce that we’re doing everything we can to make it easy for consumers to find all the best products from all the best sellers,” said Bill Ready, Google’s president of commerce who joined the company from PayPal in December, in an interview Friday. What’s new. The […]

How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

How to Grow Your Email Subscribers With a Facebook Messenger Giveaway

Want to quickly grow your email list? Looking for a frictionless signup process you can use over and over? In this article, you’ll learn how to set up an evergreen Facebook Messenger promotion to easily increase the size of your email list. Why Facebook Messenger Giveaways Work for Email Signups Giveaways have long been used […] The post How to Grow Your Email Subscribers With a Facebook Messenger Giveaway appeared first on Social Media Examiner | Social Media Marketing.

4 elements every content medium needs to have

4 elements every content medium needs to have

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a challenge, even when you know what you want to say. You have a general concept of the message you want to deliver, but not the faintest idea of how you’re going to share it all in a single blog post, video or social media caption. Formulating what you want to communicate while ensuring you produce something of quality is a challenge that many face when it comes to content marketing. […]

9 LinkedIn Ad Case Studies That Marketers Can Learn From

9 LinkedIn Ad Case Studies That Marketers Can Learn From

When you think about social media marketing, what’s the first platform that comes to mind? For many marketers, it’s probably Facebook or Instagram. But if I were to pick one, I’d go with LinkedIn. Why? Well, first, LinkedIn is an amazing platform to use for brand awareness. Their Business Solutions offer a variety of ad types, like photo or video. Ads are visible to the platform’s 630 million users, and the unique optimization tools, like audience targeting, ensure Ads reach qualified leads. Second, LinkedIn’s Business Solutions are expansive. There’s a lot of opportunity for ad customization and budgeting — which is helpful if you’re not quite sure which ad is […]

How to Choose the Most Link-Worthy Data Source for Your Content

How to Choose the Most Link-Worthy Data Source for Your Content

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client […]

How to Choose the Most Link-Worthy Data Source for Your Content

How to Choose the Most Link-Worthy Data Source for Your Content

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform. In this analysis, I looked at 1,474 client […]

How to Be a Better Marketer Through Mindfulness and Meditation

How to Be a Better Marketer Through Mindfulness and Meditation

Let’s get this out into the open: I bite my nails. Or at least I did. (Kinda gross, right?) But a few summers ago, I watched as my then three-year-old son chomped down on his fingernail. That was it. The final kick in the butt I needed to see to finally stop a decades-old bad habit. Little did I know that in my quest to stop biting my nails, I’d unlock something much bigger for myself — both personally and professionally. It was mindfulness. According to the folks at U-Cal Berkeley’s Greater Good Science Center, mindfulness is about “maintaining a moment-by-moment awareness of our thoughts, feelings, bodily sensations, and surrounding […]

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets

TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we care. TikTok for Business is further evidence that as its audience grows, the company is focused on building up its ad business. Instagram “Reels” now in 3 countries After launching in Brazil last November, Instagram is extending its TikTok-like short-form video product “Reels” to France and Germany, TechCrunch reported. With this roll out, Instagram added […]

9 Best WordPress RSS Feed Plugins Compared (2020)

9 Best WordPress RSS Feed Plugins Compared (2020)

Are you looking for the best WordPress RSS feed plugin for your website? RSS feed plugins makes it easy to automatically pull content from other websites and display it on yours. They can also be used to boost engagement, drive traffic, and increase page views. In this article, we’ll share our pick of the best WordPress RSS feed plugins that you can use on your website. Why Use a WordPress RSS Feed Plugin? RSS Feeds allow websites to publish content in an XML file format. This allows users to subscribe to content using RSS feed readers, like Feedly. By default, WordPress publishes RSS feeds for your blog posts, categories, authors, […]

How to Grow Your Instagram Following: Strategy for Businesses

How to Grow Your Instagram Following: Strategy for Businesses

Want more followers on Instagram? Wondering how to find and engage with the right people? To explore how to grow your Instagram following, I interview Tyler J. McCall on the Social Media Marketing Podcast. Tyler is an Instagram marketing expert and founder of the Follower to Fan Society. He’s host of the Online Business Show, […] The post How to Grow Your Instagram Following: Strategy for Businesses appeared first on Social Media Examiner | Social Media Marketing.