Google agrees to start paying for news content

European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws. After fighting the idea of paying publishers to display or link to their content, Google is now ready to comply. Paying for ‘high-quality’ content. Google said earlier in a blog post that the company would begin paying “for high-quality content for a new news experience launching later this year.” It didn’t disclose any further information beyond the fact that the program will be part of “an enhanced storytelling experience that lets people go deeper into more complex stories.” […]

How to Edit a WordPress Homepage (Easily & Effectively)

How to Edit a WordPress Homepage (Easily & Effectively)

Do you want to create a custom homepage for your WordPress site? By default, WordPress shows your blog posts on the homepage. But you might want your website homepage to show something a bit different such as a landing page that highlights your products, services, etc. In this article, we’ll show you how to easily edit and customize your WordPress homepage. What is the WordPress Homepage? Your WordPress homepage is the “front page” of your website. It’s the first page that shows up when user visits your domain name. For instance, if you type in www.wpbeginner.com in your browser, the page you land on is our website’s homepage: Why Edit […]

How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips

Wondering how to build an effective ads funnel on Instagram? Looking for tips to choose the right objectives or targeting audiences? In this article, you’ll find four ways to optimize your Instagram ads funnel for different stages of the customer journey. To learn how to improve your Instagram ads funnel, read the article below for […] The post How to Create a Cost-Effective Instagram Ads Funnel: 4 Tips appeared first on Social Media Examiner | Social Media Marketing.

4 Custom Code Landing Page Features to Increase Conversions

4 Custom Code Landing Page Features to Increase Conversions

Quick Links Range slider libraries Example Expandable/accordion sections Example Custom forms Example Timed popups Examples Conclusion Although the Instapage builder is designer-friendly, there are additional custom code landing page functionalities that can be requested by Enterprise users. So, today we’re showcasing a few custom code features that our customer success team can help you implement in your page designs. Range slider libraries A range slider library is a two-handle slider control that allows page users to select one or a range of values, such as prices, times, dates, etc. by dragging the slider handles. The custom feature allows for good user experience on landing pages because it helps spruce up […]

Download the SEO’s Local Search Cheat Sheet!

Download the SEO’s Local Search Cheat Sheet!

Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough to get all the […]

Download the SEO’s Local Search Cheat Sheet!

Download the SEO’s Local Search Cheat Sheet!

Posted by MiriamEllis What a juggling feat your SEO agency pulls off every day! On your best days, you’re keeping: Team members and clients All the moving marketing parts …in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks down Standard procedures aren’t understood company-wide People feel rushed No local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB listing for a business model that’s ineligible, pushing out incorrect NAP because it wasn’t vetted by the right department, or having to contact a client multiple times because the onboarding process wasn’t thorough enough to get all the […]

10 Ways to Make Your Blog Post Interactive

10 Ways to Make Your Blog Post Interactive

Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. Readers crave the dynamic nature of interactive digital content. An ion Interactive study measured the success and general feeling from marketers regarding interactive content. In terms of effectiveness, 93% of marketers say interactive media is great at educating buyers; 88% say it’s effective at differentiating brands, whereas static was found to be only 55% effective. Not convinced yet? Did you know that […]

A Beginner’s Guide to Retargeting Ads

A Beginner’s Guide to Retargeting Ads

We’d all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Minutes later, the sales rep reaches out to this lead, and before you know it, the lead is becoming a customer, handing over their credit card to purchase something from your company. But in reality, the buyer’s journey is probably not so linear. People pop over to your website, then leave. Two months […]

Welcome Smash Balloon to the WPBeginner Family of Products

Welcome Smash Balloon to the WPBeginner Family of Products

Today, I’m extremely excited to share that Smash Balloon has joined Awesome Motive, and it is now part of the WPBeginner’s family of products. Smash Balloon offers the most popular social feed plugins for WordPress. Over 1,300,000+ people use Smash Balloon plugins to easily display their social media content in WordPress. Smash Balloon is a combination of four plugins that makes it easy for you to create and display custom Facebook feeds, custom Instagram feeds, custom Twitter feeds, and custom YouTube feeds on your WordPress site. Over the years what has made Smash Balloon stand out is that it’s easy to setup, and it is always reliable. There are free […]

The MozCon Virtual 2020 Final Agenda

The MozCon Virtual 2020 Final Agenda

Posted by cheryldraper We’re just about a month out from this year’s MozCon and we couldn’t be more excited! If you’ve never considered it before, it’s high time you became acquainted with the idea of a “couchference” — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th, we’ll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking, and some of the industry’s top speakers, you’re in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the […]