Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

Posted by Cyrus-Shepard Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a […]

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

A Beginner’s Guide to SSL: What It is & Why It Makes Your Website More Secure

Have you ever noticed that some URLs start with “http://”, while others start with “https://”? Maybe you noticed that extra “s” when you were browsing websites that require giving over sensitive information, like when you were paying bills online. But where’d that extra “s” come from, and what does it mean? To put it simply, the extra “s” means your connection to that website is secure and encrypted; Any data you enter is safely shared with that website. The technology that powers that little “s” is called SSL, which stands for “Secure Sockets Layer.” As a consumer, you always want to see https:// when visiting any site you trust with […]

6 Easy Ways to Help Reduce Your Website’s Page Load Time

6 Easy Ways to Help Reduce Your Website’s Page Load Time

The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. So what’s the biggest factor contributing to your page speed? Size. It takes browsers time to download the code that makes up your page. It has to download your HTML, your stylesheets, your scripts and your images. It can take a while to download all that data. As web users expect more engaging site designs, the size of a site’s resource files will continue to grow. Each new feature requires a new script or stylesheet that weighs […]

How to Add Facebook Open Graph Meta Data in WordPress Themes

How to Add Facebook Open Graph Meta Data in WordPress Themes

Do you want to add Facebook Open Graph meta data to your WordPress themes? Open Graph metadata helps Facebook and other social media websites get meta data about your posts pages. It also allows you to control how your content appears when shared on Facebook. In this article, we will show you how to easily add Facebook open graph metadata in WordPress themes. We’ll share three different methods, so you can choose one that works best for you. Method 1. Adding Facebook Open Graph Meta Data with All in One SEO All in One SEO is a popular WordPress SEO plugin used by over 2 million websites. It allows you […]

10 Email Preview Tools For Different Inboxes

10 Email Preview Tools For Different Inboxes

You know the expression, “What you see is what you get”? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won’t render. If this happens, you could damage your credibility and lose subscribers. Regardless of the email provider, more than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. That’s why it’s important to make […]

Preparing E-Commerce for the Post-COVID Bounce Back

Preparing E-Commerce for the Post-COVID Bounce Back

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury’s, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling […]

Preparing E-Commerce for the Post-COVID Bounce Back

Preparing E-Commerce for the Post-COVID Bounce Back

Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury’s, and Marks and Spencer combined. The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage. Supply chains are under strain for many brands selling […]

7 Best WordPress Download Manager Plugins Compared (2020)

7 Best WordPress Download Manager Plugins Compared (2020)

Do you want to manage and control file downloads in WordPress? Perhaps you’d like to keep track of how many times a file is downloaded. Or maybe you need to protect content so only registered users or customers can access it. In this article, we’ll compare some of the best WordPress download manager plugins to track and manage your file downloads. What to Look For in a WordPress Download Manager Plugin There are several different reasons why you might want to use a WordPress download manager plugin. You may need to do some or all of the following: Lock a file so only registered users with a specific role can […]

How to Use Instagram Quick Replies to Streamline Engagement

How to Use Instagram Quick Replies to Streamline Engagement

Do you use Instagram Direct Messages to engage with customers or followers? Want to save time spent answering the same questions over and over? In this article, you’ll learn how to use Instagram Quick Replies for business and find out how to turn past direct messages into quick replies. To learn how to set up […] The post How to Use Instagram Quick Replies to Streamline Engagement appeared first on Social Media Examiner | Social Media Marketing.

8 Google Shopping Ad Strategies That’ll Drive Sales

8 Google Shopping Ad Strategies That’ll Drive Sales

I love online shopping. In fact, online shopping is almost the only way I shop. And I’m not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. In this post, we’ll review how to structure your Google shopping campaign and the top strategies that’ll drive sales. If you want to set up Google shopping […]