The State of Local SEO Industry Report 2020, Announced

The State of Local SEO Industry Report 2020, Announced

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to […]

The State of Local SEO Industry Report 2020, Announced

The State of Local SEO Industry Report 2020, Announced

Posted by MiriamEllis Moz’s very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. By capturing their hands-on experience, we get the big picture of local SEO as an effort not confined to experts, but rather, requiring all hands on deck. In this report, you’ll find insights to […]

How to Organize Media Uploads by Users in WordPress

How to Organize Media Uploads by Users in WordPress

Have you ever wanted to keep media files uploaded by users separate from other users? When running a multi-author website, you might want your authors to only have access to the media files they’ve uploaded. This can be helpful for organization and productivity purposes. In this article, we’ll show you how to organize media uploads by users in WordPress. Why Restrict Author Access to Media Uploads? Managing a proper editorial workflow is one of the biggest challenges for multi-author WordPress sites. One thing that bothers many site owners is that authors can see the media uploads of other authors and contributors. This becomes a privacy concern for some site owners. […]

Optimize or Advertise? Comparing Organic vs. Paid Social Media

Optimize or Advertise? Comparing Organic vs. Paid Social Media

They say, “The best things in life are free.” Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3. So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn’t exactly cut and dry. Both options have their strengths and weaknesses. Here, […]

The Start-to-Finish Guide to Writing a Social Media Proposal

The Start-to-Finish Guide to Writing a Social Media Proposal

Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients’ that you’re the most well-suited to meet their needs, and help you stand out from the competition. And, if you’re particularly interested in providing social media-related services, you’ll need to create a social media proposal. Here, we’ll explore best practices for creating a social media proposal that will enable you to exceed client expectations and expand your portfolio. But first, let’s zoom out and take a wider look at the social media sales process. There are quite a […]

8 Ways to Use the LinkedIn Mobile App for Business

8 Ways to Use the LinkedIn Mobile App for Business

Do you use the LinkedIn app? Wondering how to get more done for your business using the app? In this article, you’ll discover eight ways to maximize productivity with the LinkedIn mobile app. #1: Get More Characters in Your LinkedIn Headline via the Mobile App Whenever you search for connections or view content on LinkedIn, […] The post 8 Ways to Use the LinkedIn Mobile App for Business appeared first on Social Media Examiner | Social Media Marketing.

Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.

Should You Be Blogging For Enterprise Customers? Yes, Here’s Why.

When I sit down to write a blog post, I stick to a routine that has some flexibility. The way I write changes from time to time, but two things never change: who I’m writing for, and how to deliver the best experience. When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? If you’re writing for the professional who is part of a large organization, how does your blog cater to their needs? Though an enterprise audience is […]

Ebooks vs. Whitepapers: Which One Should You Choose?

Ebooks vs. Whitepapers: Which One Should You Choose?

One of my favorite ways to learn new skills is by reading an ebook or whitepaper. When I want an overview of a broad topic, like digital marketing, I look for ebooks. They’re fun, vibrant guides in an interactive, book-like format. I click on hyperlinks for extra details and analyze colorful graphs. If I want to know all there is to know about a specific topic, like email list strategy, I source a whitepaper. They illustrate points with charts, and use study data or other statistics to back up the points being made. If you’re a marketer, there’s no doubt you’ve come across at least one ebook or whitepaper offer. […]

20 Mobile Email Marketing Stats That’ll Make You Better at Your Job

20 Mobile Email Marketing Stats That’ll Make You Better at Your Job

By 2022, Statista anticipates that more than 333 billion emails will be sent each data. To give you an idea of how big that number is, if each email were a star, the cluster would be 50% bigger than the Milky Way Galaxy. I hope I’m not the only one who thinks the statistic above is mind-blowing. At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. such as smartphones and tablets, has also become much more abundant in society. And while you might think you have a solid email strategy, a huge portion of […]

How to Network Online Like a Champ

How to Network Online Like a Champ

Posted by cheryldraper This conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone’s favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing’s stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking […]