How to Network Online Like a Champ

How to Network Online Like a Champ

Posted by cheryldraper This conference season feels a bit different, doesn’t it? Where we’re usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone’s favorite bonus during conference season — networking? Thankfully, all is not lost! With a little ingenuity and virtual elbow grease, you can still forge new professional relationships over an internet connection rather than a cocktail. (And hey, nothing’s stopping you from enjoying a nice, frosty Mozcow Mule or tasty mocktail in your home office space, right?) In our current reality of social distancing, marketing conference networking […]

Black Lives Matter content: Latest in unintended brand safety consequences

Black Lives Matter content: Latest in unintended brand safety consequences

An ad for Septicease displays on a New York Times article about Black Lives Matter. No offense to Septicease, but the company would likely admit it is not a brand-name advertiser. That its ad is showing at the top of a New York Times article about the dramatic increase in public support for the Black Lives Matter highlights the deep misalignment between media consumption (rising) and digital ad spend (declining) that often occurs in pivotal societal moments. In the name of “brand safety,” some advertisers are blocking their ads from appearing on content about the Black Lives Matter movement and protests, Ad Age reported Friday. Some marketers are even blocking […]

What’s Digital Asset Management and why are marketers adopting the technology?

What’s Digital Asset Management and why are marketers adopting the technology?

Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats. This phenomenon is driving brands to shift to a customer-centric marketing model that requires personalized content to be delivered to a wide variety of customer touchpoints –– an approach that is more easily implemented with Digital Asset Management technology. More about Digital Asset […]

Google Smart Shopping: How it’s different from standard Shopping campaigns [Video]

[embedded content] “[It’s] a totally fascinating product, but has some drawbacks as well,” Mike Ryan, product management lead at Smarter Ecommerce, said of Google’s Smart Shopping campaigns, which use automated ad placement and bidding to optimize for a given conversion or return on ad spend (ROAS) goal. During our Google Shopping session of Live with Search Engine Land, Ryan shared some of the pros and cons of the newer Smart Shopping campaign type compared to Google’s standard Shopping campaigns. Related: Smart Shopping campaigns: How to test and extract more value from automated campaigns “You can get some kind of full-funnel coverage with a single campaign,” Ryan pointed out as one […]

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]

12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [IG]

With some 1.7 billion websites worldwide, it’s fair to say the web of 2020 is a cluttered place. Plus, there are over 2 million new blog posts published daily. To help stand out from the crowd, it’s vital publishers create compelling and engaging content. But how do you go about creating attractive, engaging, and memorable content? The key is to make it visually appealing. The human brain processes visual content 60,000 times faster than text. That’s a huge disparity and goes a long way to explaining why images and videos are so key to driving engagement on social channels like Facebook, Instagram, Twitter, and LinkedIn. Simply put, visual elements are […]

How to Put Images Side by Side in WordPress (Easily)

How to Put Images Side by Side in WordPress (Easily)

Do you want to put images side by side in your WordPress content? Often beginners struggle to find how to put two pictures next to each other in their WordPress posts and pages. In this step by step guide, we will show how to easily put images side by side in WordPress (without writing any code). Using the Block Editor to Put Images Side by Side The easiest way to get your images side by side is to use the WordPress block editor. The block editor has a special ‘Gallery’ block that lets you display images in rows and columns. First, you’ll need to create a new post / page […]

The 17 Best Landing Page Software Tools for Marketers (2020)

The 17 Best Landing Page Software Tools for Marketers (2020)

Landing pages remain the most effective way to increase conversions and nurture prospects down the funnel towards purchasing your product or service. Since they are standalone pages from your website, they contain no distractions and therefore entice your visitors to act. While landing pages are meant to increase conversions, they can take a lot of resources to create and optimize, especially when dealing with multiple custom landing pages for different campaigns. That’s why landing page software exists. What is landing page software? Landing page software enables you to create goal-oriented, high-converting landing pages without any technical knowledge. This user-friendly technology makes it easy for non-experts to build, optimize, and publish […]

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

Posted by amandamilligan I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written. And it was published in 1486, more than 500 years ago. How-to content isn’t new, and from what I can tell, it isn’t going […]

34 Free Online Marketing Classes to Take This Year

34 Free Online Marketing Classes to Take This Year

I don’t know about you, but I miss taking classes. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a lecture, taking notes, and doing homework. Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. That’s where self-paced online learning comes in. I’ve taken a few awesome courses and certifications through HubSpot Academy, including an inbound […]