7 Steps to (Effectively) Branding Your Business on a Budget

7 Steps to (Effectively) Branding Your Business on a Budget

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture. But there’s often confusion around its meaning in business. What does it entail? Should you hire an expert? Most of all — branding is expensive, right? Not exactly. As it turns out, there are some creative ways to brand your business effectively without a ton of cash. And while it can require an investment of time, the ROI won’t go unnoticed — in some cases, it can actually help you save money, while also growing your business. Building your brand is a crucial part of developing […]

8 Engaging Examples of Interactive Storytelling in Content Marketing

8 Engaging Examples of Interactive Storytelling in Content Marketing

As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep prospects’ attention long enough to deliver a message. What Is Interactive Content? Interactive content is a type of content created not just for consumption but also engagement. It’s designed to prompt action and participation from the audience. The benefit being a higher likelihood of harnessing the audience’s ever-decreasing attention span by publishing stories with interactive elements […]

When silence is not an option: Brands dive in with protest support

When silence is not an option: Brands dive in with protest support

George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly changed over time — as Millennials increasingly expect them to take stands on social and political issues — the conventional wisdom has largely remained: stay out of it. Brands shunned Kaepernick. That was true of former NFL player Colin Kaepernick’s peaceful “take a knee” protests against police brutality roughly four years ago. He was shunned by the […]

Google webspam report: Cracking down on renegade linking practices, auto-generated content

Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released Tuesday. The company also published a companion post on why it’s important to keep spam out of search results. The definition of spam. “We define ‘spam’ as using techniques that attempt to mimic [high quality content] signals without actually delivering on the promise of high quality content, or other tactics that might prove harmful to searchers,” the post reads. A more comprehensive list of spammy behaviors can be found on Google’s Webmaster Guidelines. How Google stops spam. In the majority of cases, Google automatically identifies spammy behavior and ensures that those pages don’t […]

Google Search Console performance report gets recipe filters

Google Search Console performance report gets recipe filters

Google has added new filter options to the performance reports within Google Search Console. If you use recipe markup, Google may give you the ability to filter your performance report within the “search appearance” options. Where are these filters? You can access the filters by logging into Google Search Console. Then click on the “performance report” and then select the “+New” option to select “search appearance…” Within those options, you might see two new filters for recipe: Recipe Gallery Recipe rich results Here is a screen shot from Brian Freiesleben on Twitter: What does it show? When you filter by those recipe search appearance filters, Google will isolate how well […]

4 things we learned about automated bidding during the pandemic

4 things we learned about automated bidding during the pandemic

Bid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns that lose money and ones that make money. In the old days, search marketers spent a lot of time setting the right CPC bids. But nowadays, in a world where more of the day-to-day of PPC management can be automated, that task has shifted to picking the right automation and feeding it the right settings like targets for CPA and ROAS. Since the right bids are so critical to success, you’d think it’d be one of the best-understood parts of PPC management but in reality, how automations like Smart Bidding from […]

Prospect for in-person conferences fades for 2020

Prospect for in-person conferences fades for 2020

The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared to 4 out of 10 when we first asked the question in late April. Related: Many marketers unlikely to attend in-person conferences until COVID-19 vaccine Overall, 69% of marketers we surveyed said they would only attend virtual/online events this year unless a COVID-19 vaccine is available, a slight uptick compared to 66% who answered the […]

Categories vs Tags – SEO Best Practices for Sorting your Content

Categories vs Tags – SEO Best Practices for Sorting your Content

Readers often ask us, what’s better for SEO: categories vs tags? You might not be sure what WordPress categories and tags actually are, and how they’re different. Knowing this can help you use them correctly. In this article, we’ll explain the differences between categories vs tags for organizing your content, and how they can impact SEO rankings. What’s the Difference Between Categories and Tags? Categories are meant for broad grouping of your posts. Think of these as general topics or the table of contents for your WordPress site. Categories are hierarchical which means you can create sub-categories. Tags are meant to describe specific details of your posts. Think of these […]

Explore the SMX Next agenda!

Explore the SMX Next agenda!

Searching for a professional training experience that delivers fresh, actionable SEO and SEM tactics for more traffic, leads, and sales? Search no more! Join thousands of fellow search marketers online (for free!), June 23-24, for SMX Next. The agenda is live and ready for you to explore! Check out some of the tactic-rich sessions in store: Leverage Digital Experiences To Improve CX During A Time of Uncertainty, with Natalie Barreda, Sr. Manager, Media, T-Mobile Diagnosing And Fixing A Drop In Rankings By Using The Appropriate Tools, with Holly Miller Anderson, Former SEO Product Manager, Macys.com Advanced Title Tag Optimization For SEO Geeks, with Cyrus Shepard, SEO Consultant, Moz SEO And […]