Data roundup: Resources to help you market more effectively during COVID-19

Data roundup: Resources to help you market more effectively during COVID-19

The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. Understanding changes in consumer activity, sentiment and broader industry trends can help businesses continue to adjust. Although regions may be lifting business and safety restrictions, consumers are going to reemerge at their own pace. The resources here can help you contextualize your performance and inform your content and messaging, campaign segmentation for targeting, as well as personalization and merchandising strategies. General consumer trends The following trend resources provide data across a range of […]

The Ins and Outs of Writing Long-Form Content

The Ins and Outs of Writing Long-Form Content

Let’s talk about content. More specifically, long-form content. Not only that, but why it’s a good idea to have on your website. Let’s say you’re looking for a resource about how to start an online business. You want a full rundown, concrete information, and actionable tips that will assist you begin a successful company. You’re probably going to want a lengthy resource that’s valuable, right? This is the glory of long-form writing. It gives you a chance to provide highly motivated readers with a ton of value and context. Long-form content generally has a word count of more than 1,000 words — so, it’s not the shortest read. That doesn’t […]

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Posted by MiriamEllis Image credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” – ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Frankly, it’s devastating reading headlines forecasting the permanent closure of 7.5 million American SMBs, but while absorbing these, I also spent six weeks shaking the Internet for bathroom […]

5 Ways to Use Audio in B2B Marketing

5 Ways to Use Audio in B2B Marketing

Whether you prefer to stream music in the car or listening to the hottest podcasts — odds are there’s some form of audio content that you love to consume. I too am one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible content. I’m hardly the only one who’s partial to audio in this way. With consumers spending more time alone or at home in 2020, marketers have noticed a major uptick in audio content and listenership. This isn’t shocking. In recent years consumers have increasingly […]

Think You Know LinkedIn? 8 Common Myths Debunked

Think You Know LinkedIn? 8 Common Myths Debunked

Ever wonder what happens when you hit the magical “500+ connections” level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn the truth behind some of the most pervasive LinkedIn myths. Myth #1: LinkedIn is only helpful if you are looking for a job. Truth: LinkedIn is a great place to build your professional brand, stay up-to-date with your network, and gain insights and knowledge at […]

How local marketers can prepare for the ‘great reset’ [Video]

[embedded content] “From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share that you’ve never had before,” Foursquare CEO David Shim said of how the coronavirus pandemic has created a level playing field in which reopening businesses stand to gain on competitors at a fraction of what it might typically cost. During our local intelligence session of Live with Search Engine Land, Shim and PlaceIQ CEO Duncan McCall discussed what Shim refers to as “the great reset,” in which consumers are navigating between their pre-COVID routines, shopping behavior changes due to quarantine, markets reopening and […]

Video: Katherine Watier Ong on how to grow your SEO team

Video: Katherine Watier Ong on how to grow your SEO team

After I sat down with Sarah Teach to talk about conscious capitalism in SEO, I then spoke with Katherine Watier Ong. Katherine’s internet career goes back to 1994 and has been doing the SEO thing for over 15 years now. In some of her early days, she had to build an SEO team out of nothing. We spoke about how she was able to build out SEO teams through a careful vetting process and then continued training. She would often send these candidates home with open book tests, testing their capabilities in using Google to find answers. Writing skills were very important to her and then a clear understanding of […]

How to Add a Horizontal Line Separator in WordPress (5 Methods)

How to Add a Horizontal Line Separator in WordPress (5 Methods)

Do you want to add a horizontal line across your post or page in WordPress? Horizontal line dividers are a great way to break long posts into smaller sections, highlight special announcements or promotion, and clearly separate different parts of a page. In this article, we’ll show you how to easily add a horizontal line divider in WordPress. Since this is a comprehensive guide on how to add a horizontal line divider in WordPress, you may find it helpful to use our table of content: How to Add a Horizontal Line Divider in Block Editor How to Add a Horizontal Line Divider in Classic Editor How to Add a Horizontal […]

‘What’s an ads guy doing running Google search?’

‘What’s an ads guy doing running Google search?’

Prabhakar Raghavan, Google’s new head of Search and Assistant. A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over Search and Assistant from Ben Gomes with uncertainty or confusion. This may reflect respect for Gomes and unfamiliarity with Raghavan’s background. Gomes’ move is voluntary, and the company says he will remain involved as a technical advisor to search in addition to his new role leading Google Education initiatives. Unfamiliar with Raghavan’s history. Many people probably saw short pieces like this announcing the fact of the changes without going into much depth about Raghavan’s long history and deep knowledge of search. He’s described simply as […]