How to use Google Ads Explanations to understand performance changes

How to use Google Ads Explanations to understand performance changes

Explanations may be available when comparing recent campaign performance to a previous period. Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week, Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks, cost, impressions or conversions. Before you read further, if you’re all in on Smart bidding, you won’t see Explanations. They’re only available — at this point — for Search campaigns using manual bidding or enhanced CPC. How it works. To see Explanations, you’ll need to compare contiguous time periods of the same length — 7 […]

21 Best WordPress Themes for Apps (2020)

21 Best WordPress Themes for Apps (2020)

Are you looking for the best WordPress themes for apps? You can use WordPress apps themes to promote your app or software. These themes are designed to showcase your product screenshots, features, reviews, and other useful information. In this article, we will share some of the best WordPress themes for apps that you can use to grow your business. Building a WordPress Website for Apps and Software WordPress is the most popular website builder in the world. Many top brands use WordPress for their websites, including banks, enterprise businesses, and more. There are 2 types of WordPress websites. WordPress.com, which is a hosted solution, and WordPress.org, which is a self-hosted […]

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Will publishers drop AMP when it’s no longer a requirement for Top Stories?

Google’s Accelerated Mobile Pages (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their articles featured in Google’s prominent Top Stories carousel. With the recent announcement that Google plans to lift the AMP requirement beginning in 2021, publishers are reevaluating whether their resources are better spent optimizing their mobile experiences to be eligible to appear in the Top Stories section without AMP, or if it’s just easier to continue maintaining AMP versions of their pages. What is AMP? Originally created by Google, AMP is an open-source HTML […]

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

Deals Closed Rise Significantly as May Comes to an End [COVID-19 Benchmark Data]

For the last few months, businesses around the world have had to rapidly adapt to the impact of COVID-19. In a time where it seems like things change every day, it can be difficult to gauge whether the challenges your business is facing are widespread. That’s why we’re publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. You can find the data, and more context on the dataset and sources, here. Because the data […]

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

Google promotes Prabhakar Raghavan to lead Search, replacing Ben Gomes

Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education, Google Scholar and education search, as well as Google Arts & Culture. These areas are said to be a “big priority” for the company with the increased importance of distance learning in the wake of COVID-19. Gomes, according to a Google spokesperson, will also remain a technical advisor […]

How to Fix Facebook Incorrect Thumbnail Issue in WordPress

How to Fix Facebook Incorrect Thumbnail Issue in WordPress

Have you noticed an incorrect post thumbnail when you share your articles on Facebook? It’s a common error that beginners often complain about because knowing how to make the right thumbnail show up is not always clear. In this article, we will show you how to fix the Facebook incorrect thumbnail issue in WordPress. Why Facebook is Not Picking up The Thumbnail Image There are many reasons why Facebook might not correctly display the feature image on your post. One of the most common reasons is having multiple images set in the og:Image tag where your featured image is smaller than the other images. Facebook uses Open Graph (og) tags, […]

SEMRush drops paid guest blogging service after Google policy scrutiny

SEMRush drops paid guest blogging service after Google policy scrutiny

SEMrush, a very popular SEO toolset, came under scrutiny in the SEO industry this week when its content marketplace added guest blogging services that highlighted natural links as a benefit to the service. This ultimately resulted in SEMrush dropping the service from its website. SEMRush guest blogging. SEMRush removed the guest blogging page from its site, which previously said: “The Guest Posting service from SEMrush Marketplace provides you with a cascade of high-quality, natural links to your site, boosting your rankings and helping you get more organic traffic. Without doing any research or routine work yourself, you can order unique content with an integrated backlink to your site, which is then placed […]

Google My Business offers more flexibility with business hours

Google My Business offers more flexibility with business hours

Google My Business has launched a new feature to give local businesses more flexibility with their business hours that reflect ways they’re adapting for social distancing as they start to reopen. You can now set up “more hours” in Google My Business with special times for seniors, pickup, kitchen, and more. You can even set these hours by day of the week and multiple times per day. How it works. You will need to login to your business profile in Google My Business. On your computer, sign in to Google My Business. If you have multiple locations, open the location you’d like to manage. Click Info. Next to “More hours” click Edit . […]

How Dynamic Content Makes Your Marketing More Personal

How Dynamic Content Makes Your Marketing More Personal

The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s site, I can find numerous personalized recommendations just for me, and it still feels like a delight, every time. Since then, data-driven personalization has become more common, though not entirely pervasive in the marketing space — perhaps due to a lack of understanding around how it really works. I mean, just what drives all this […]