How to Master Content Marketing on LinkedIn

How to Master Content Marketing on LinkedIn

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn’s platform for content distribution without having to pay for it. Looking to send out short, digestible content? Engage with a status update. Have something long and poignant to say? Publish an article. To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep […]

How to Audit Your PPC Campaign & Identify Metrics for Success

How to Audit Your PPC Campaign & Identify Metrics for Success

If you manage a Google AdWords account to supplement your organic SEO efforts, you know there are a plenty of metrics available to track and analyze. Sometimes it can be confusing and overwhelming. Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working — and what isn’t — in your paid search campaigns. Before we dive into the key metrics to track, let’s review a checklist to look over when you’re auditing your pay-per-click (PPC) campaigns. 1. Check your location and target settings. When you’re auditing your PPC campaigns, the first step should be to […]

Google launches featured snippet to web page content highlight feature

Google launches featured snippet to web page content highlight feature

For the past couple of years Google has tested highlighting content on a web pages based on clicking on a featured snippet from the Google search results. This was being tested both on desktop and mobile. This is now live and works on most Google featured snippets and on most web browsers. The confirmation. Danny Sullivan from Google said on Twitter this feature went live last week after years of testing. Danny said “we’ve done this regularly with AMP pages since December 2018. We tested with HTML pages last year, as noted. We now do it regularly HTML pages, since last week.” We’ve done this regularly with AMP pages since […]

How to Create a File Upload Form in WordPress

How to Create a File Upload Form in WordPress

Do you need to have your website visitors upload files on your contact form? Maybe you’re hiring employees and want to collect resumes, or perhaps you’re running another application form or photography contest where you need the applicant to attach files. In this tutorial, we’ll show you how to create a file upload form in WordPress (step by step). Why Create a File Upload Form in WordPress? If you want to collect any kind of file from your users, then a file upload form is a great idea. You could let users upload images, PDF files, Word documents, or other types of files. Using a file upload form makes life […]

9 Ways to Crush the End of a Blog Post

9 Ways to Crush the End of a Blog Post

When I graduated from college a few years ago, there were a couple of lessons that stuck with me. First, as a journalism student, I was taught to never write a conclusion for an article. While this became a habit, it’s something I’ve had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. Second, in my screenwriting class, I learned that every sentence you write should either move your story forward or reveal information. As a blog writer, this second lesson is the standard I hold myself to. With conclusions, it’s no different. Conclusions are a necessary element of your blog posts […]

Facebook AR Ads: How to Create Them, Plus the Most Important Metrics to Track (Examples)

Facebook AR Ads: How to Create Them, Plus the Most Important Metrics to Track (Examples)

More and more people are interacting with Augmented Reality (AR) on a daily basis. Boston Consulting Group (BCG) estimates that 80 million people in the US engage with augmented reality on a monthly basis and this number is expected to grow to more than 120 million this year. AR not only keeps users busy on their mobile devices, but advertisers can also use the tech to create ads their users can engage with, in real-time. Think immersive filters for pictures, games, and movies. Facebook AR ads help advertisers do that. What are Facebook AR ads? Facebook AR ads appear in Facebook Mobile News Feed and allow users to experiment with […]

How to Create a Landing Page: The Simple Step-by-Step Guide

How to Create a Landing Page: The Simple Step-by-Step Guide

The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page. This page let me know what was in the ebook, how to download it, and the benefits of this content. I also noticed a few things that separated this particular webpage from others. Source First, I noticed that this landing page was simple. It wasn’t terribly busy, and the design seemed to directly support the ebook. Second, I noticed that all of the copy was nicely organized […]

Google confirmed indexing issues causing some stale results

Google confirmed indexing issues causing some stale results

Google has confirmed that there are indexing issues in Google Search that are causing some stale search results. Google said “we’re currently experiencing indexing issues that may cause stale search results in some cases.” The confirmation. Here is Google’s post on Twitter about this issue: We’re currently experiencing indexing issues that may cause stale search results in some cases. We’ll update this thread when we can provide more information. — Google Webmasters (@googlewmc) June 2, 2020 What are the issues. Earlier this morning, I reported on my personal blog, that it appears Google is having indexing issues. New content was not being shown for large publishers that the New York […]

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

How to Create Detailed Buyer Personas for Your Business [Free Persona Template]

Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). As a result, you’ll be able to attract high-value visitors, leads, and customers to your business who you’ll be more likely to retain over time. More specifically, having a deep understanding of your buyer persona(s) is […]