Common JavaScript errors that can harm your SEO [Video]

[embedded content] “Often, I see JavaScript being blamed when the problem is something else,” Martin Splitt, search developer advocate at Google, cited as the underlying issue behind many of the site errors he comes across. During our crawling and indexing session of Live with Search Engine Land, Splitt discussed the most common JavaScript-related issues that can hurt a site’s SEO as well as some ways to avoid them. One popular misconception is that JavaScript simply does not work well for search engines. “Well, you could [have JavaScript work well for search engines] if your JavaScript wouldn’t be roboted, so we [Google] can’t access your JavaScript,” Splitt said. When using external […]

How to Create Smart Coupons in WooCommerce

How to Create Smart Coupons in WooCommerce

Several of our readers have asked us how to create smart coupons in WooCommerce to extend the default functionality. If you want to go beyond the built-in WooCommerce coupons to add items like buy one get one coupon, free gift coupon, etc, then you’re in the right place. In this article, we’ll cover how to create smart coupons in WooCommerce. What You Can Do With Smart Coupons for WooCommerce Smart coupons (or advanced coupons) are a great way to increase your sales and revenue. Instead of simply giving your customers a blanket discount on everything in their WooCommerce cart, you can use smart coupons to do all sorts of clever […]

How to Use LinkedIn Polls for Business: 9 Ideas

How to Use LinkedIn Polls for Business: 9 Ideas

Want to improve your marketing insight? Have you considered LinkedIn Polls? In this article, you’ll find nine ways to use LinkedIn Polls for your business. How to Set Up a LinkedIn Poll You can create LinkedIn polls just about anywhere on the LinkedIn platform, including your professional profile (individual account), company page, showcase page, group, […] The post How to Use LinkedIn Polls for Business: 9 Ideas appeared first on Social Media Marketing | Social Media Examiner.

Bing Webmaster Tools now gives you competitive link data

Bing Webmaster Tools now gives you competitive link data

Bing announced it pushed out a new feature for its backlinks tool within Bing Webmaster Tools. The new feature is named “similar sites” and it lets you compare your site’s backlinks to another site. How do you access it. To access this, login to Bing Webmaster Tools, click on Backlinks and then on the “similar sites” tab. You can also go directly to it by clicking here. What it looks like. Here is a screen shot of my site, seroundtable.com which I have verified access to in Bing Webmaster Tools. I am now comparing it with this site, which I do not have verified access to within Bing Webmaster Tools. […]

The Tactics HubSpot Used to Rank #1 for More Than 34,000

The Tactics HubSpot Used to Rank #1 for More Than 34,000

People are hungry for immediate answers. Luckily, it has never been easier to find the information you’re seeking via search. A lot of marketers want to know: how does HubSpot optimize for search? I talked to our blogging team to find out, and put together a series of insider tips we’re eager to share with you. Check out the tactics below, and start maximizing organic traffic to your own blog. 1. Embrace complex clusters. Search algorithms are ever-evolving, and in 2020 they’re as smart as ever. Search engines are now capable of recognizing connections across search queries. This has big implications for marketers. Gone are the days when the searcher […]

How Frequently Should I Publish on Social Media? A HubSpot Experiment

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I wanted to answer these questions for marketers once and for all: How frequently should social media marketers post on Facebook, Twitter, and LinkedIn to get the most bang for their buck? And when they should do it? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K different accounts on each different platforms, as well as 15K posts to LinkedIn company pages, 25K posts […]

Why the evergreen Googlebot is such a big deal [Video]

[embedded content] The evergreen Googlebot was a huge leap forward in Google’s ability to crawl and render content. Prior to this update, Googlebot was based on Chrome 41 (released in 2015) so that the search engine could index pages that would still work for users on older versions of Chrome. The drawback, however, was that sites with modern features may not have been supported. This discrepancy created more work for site owners that wanted to take advantage of modern frameworks while still maintaining compatibility with Google’s web crawler. Always up-to-date. “Now, whenever there is an update, it pretty much automatically updates to the latest stable version, rather than us having […]

The 4 Snackable Content Formats Every Marketer Should Understand

The 4 Snackable Content Formats Every Marketer Should Understand

Let’s imagine a world where I just started my own lifestyle brand called Lightning on Fire Inc. You’re probably thinking, “Wow, that name rules! But what do you sell?” We sell a lifestyle. Now, you’re probably wondering, “Wow, that sounds like it rules! But what does that mean?” Well … we don’t actually know yet. What we do know is that we want to create some content to get our marketing efforts off the ground. But our staff isn’t great with long-form articles, and Lightning on Fire’s target audience is looking for content they can consume quickly and share consistently. In this case, we would try to produce what’s known […]

Google local ranking changes in early May? Thank a bug

Google local ranking changes in early May? Thank a bug

End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the Google local search results both in Google Search and Google Maps. It turns out, this was not the result of an algorithmic update but rather a bug. Danny Sullivan of Google said last week, “Just wanted to update. Thanks for the examples. They helped us find a bug that we got resolved about about [sic] two weeks ago, and that seems to have stabilized things since.” The statement. Here is Sullivan’s set of tweets around these local ranking fluctuations: Just wanted to update. Thanks for the examples. They helped […]

How to Send SMS Messages to Your WordPress Users

How to Send SMS Messages to Your WordPress Users

Recently, one of our readers asked if it was possible to send SMS messages to their subscribers along with email newsletters. The answer is yes. You can easily send text messages to your website users by using one of the many SMS plugins for WordPress. In this article, we’ll show you how to send SMS messages to your WordPress users, step by step. Why Send SMS Messages to Your Users? Sending SMS messages can be highly effective in bringing back customers to your website. Particularly, when used with other marketing tools like an email newsletter, push notifications, and search traffic. Text messages have a fantastic open rate. Some studies suggest […]