Technical SEO for Shopify: A guide to optimizing your store for search engines

Technical SEO for Shopify: A guide to optimizing your store for search engines

Shopify’s platform makes it simple for beginner store owners to launch their e-commerce sites, but that convenience means that many of the technical aspects of your site have been decided for you. This introduces some Shopify-specific quirks that you may run into when optimizing your site architecture, URL structure, and use of JavaScript. The basic search optimizations that all Shopify store owners should be aware of are already covered in our main Shopify SEO guide. In this guide, we’ll help you finetune your Shopify site’s technical SEO to help search engines crawl and index your pages. Tackle duplicate pages Shopify implements collections for grouping products into categories, making it easier […]

Everything You Need to Know about Guest Blogging

Everything You Need to Know about Guest Blogging

If you’re looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Without a doubt, you’ll start a heated debate. Some will say it’s a waste of time. Others will swear by it and treat it like an essential part of their marketing strategy. As always, the truth is somewhere in the middle: yes, it can be a waste of time and resources, but, done right, it can be a powerful fuel for your growth. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO […]

Facebook Marketplace is open for businesses selling new products

Facebook Marketplace is open for businesses selling new products

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to process a transaction through checkout, and the option to offer shipping. Now, Facebook Marketplace is open to US-based businesses selling new products. According to Facebook’s internal data from 2019, one out of three Facebook users also utilize Facebook Marketplace, which means there is a major B2C opportunity for US retailers. Here are four reasons why […]

How Google crawls and indexes: a non-technical explanation [Video]

[embedded content] The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using a simple analogy about librarians. “Imagine a librarian: If you are writing a new book, the librarian has to actually take the book and figure out what the book is about and also what it relates to, if there’s other books that might be source material for this book or might be referenced […]

Learn actionable tactics from search marketing experts – free!

Learn actionable tactics from search marketing experts – free!

Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new technologies to enhance e-commerce experiences? Join thousands of your peers online (for free!), June 23-24, for SMX Next to learn innovative SEO and SEM tactics that can help you achieve these and many more search marketing initiatives! Don’t miss the opportunity to learn from T-Mobile, Procter & Gamble, Macy’s, and more – for free – all without leaving your desk (or couch!):   You’ll also train with search marketing technology experts from Microsoft, Bruce Clay, Moz, Botify, and loads more. I’ll reach out again when […]

How to Create a WordPress Form With a Date Picker

How to Create a WordPress Form With a Date Picker

Do you need people to pick a date when they fill in a form on your website? Perhaps you want to know a good time to call them, or maybe you want to gather information such as date of birth, etc. That’s where a date picker field can help. In this article, we’ll show you how to create a WordPress form with a date picker. Creating a WordPress Form With a Date Picker For this tutorial, we’ll be using the WPForms. It’s one of the best contact form plugins out there, and you can use it for all sorts of different forms. You’ll need to install and active the WPForms […]

Core Web Vitals report replaces Speed report in Google Search Console: What you need to know

Core Web Vitals report replaces Speed report in Google Search Console: What you need to know

Google has quietly swapped out the speed report in Google Search Console with the new Core Web Vitals report. If you are trying to find the speed report, don’t panic, it has just changed names and is using the new web vitals engine to power it. Core Web Vitals in Search Console. When you login to Google Search Console, Google will show you a notice about this new report: This is what the report looks like; yes, it looks pretty similar to the speed version. Google has not announced what has changed exactly with this report, but it does show different metrics. Here is what it looks like now: What […]

New Google My Business features aim to help SMBs pivot and survive COVID-19

New Google My Business features aim to help SMBs pivot and survive COVID-19

Google reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of interest, Google introduced support links in early May. This is just one of several new features and tools Google is rolling out broadly in an effort to help local businesses survive COVID-19. Global expansion of support links. Initially available for English speaking markets (i.e., U.S., U.K, Canada, Ireland, Australia and New Zealand), support links are now expanding to 18 additional countries including Japan, Spain and Italy. They allow business owners to add donation and gift card links to business profiles, through Google partnerships with PayPal […]

Daily Harvest Shows How to Increase Signups with Unique Post-Click Experiences (4 Examples)

Daily Harvest Shows How to Increase Signups with Unique Post-Click Experiences (4 Examples)

Countless healthy food subscriptions exist in which a customer can provide their information, make a payment, and a box of food shows up on their doorstep a few days later. It’s easy and convenient, which is why it has become in-demand. With a saturated market, how each brand presents its product online is integral to its success. Daily Harvest understands this and distinguishes itself by advertising unique offers and dedicated post-click experiences for its customers. Here are four examples. 4 Ways Daily Harvest uses segmented ads and post-click experiences Example 1: Search ad to promote smoothies Someone interested in learning more about or ordering nutrition shakes might search Google and […]