Google is coming for Facebook budgets with Discovery ads, now available globally

Google is coming for Facebook budgets with Discovery ads, now available globally

Discovery ads serve automatically across YouTube, Discover and Gmail. Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off this summer, but Discovery ads have emerged from testing and are now available to all advertisers globally. Discovery campaigns quietly rolled out last month, and Google made the news official Wednesday. Discovery ads are eligible to serve across the YouTube Home and Watch Next feeds, Discover feed on the Google Search app and in Gmail Promotion and Social tabs and open up new avenues for both Google and advertisers. Treading lightly If […]

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

In October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minimal impact on organic results) in an effort to help those facing the same challenge. Take a deep breath, it’s going to be okay. First, a little history and background. Logic Supply was founded in 2003 as […]

Analyze retail category performance across Google Ads Search and Shopping campaigns

Analyze retail category performance across Google Ads Search and Shopping campaigns

New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words that people search for on Google.” To get started. Create a new custom table report from the Reports tab in Google Ads. The fastest way to start building a retail category report is to just enter “Retail” in the search bar in the report builder. There are five levels of product categories, each one more granular than the next. You can add any level or stack levels in the rows section. Then […]

Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed by Android Police, I was able to access and activate it on my iPhone through the Google Home app. (I have not yet tried to test it.) Turning on the feature. On an iPhone, you can enable the feature by opening the Home app, tapping your image in the upper right and then selecting assistant settings. Following that, you choose payments and toggle on the “confirm with voice match” option. You’ll then see the screens below introducing the feature. Supported by an existing credit card on file, confirm […]

Blogging for Shopify: A unique SEO approach

Blogging for Shopify: A unique SEO approach

One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the store has and what Google is “willing” to rank. The result is that the Shopify store doesn’t have pages to support the intent of the keywords. In this post, we’ll talk about ways you can identify and fix this discrepancy. Let’s dive in: Identifying keyword intent for Shopify Let’s use an example of a query for the term “selfie camera.” On the surface, this appears to be a transactional […]

How to Disable Automatic Updates in WordPress

How to Disable Automatic Updates in WordPress

Did you know that WordPress can automatically update your website? In some cases, that can include plugins and themes too. Despite the security benefits, there is a slight chance that these background updates can break your website. In this article, we will show you how to disable automatic updates in WordPress, so you can manually update on your own. Why WordPress Updates Automatically WordPress automatically updates the core WordPress software for security reasons. Sometimes, it may also update a plugin or theme to fix a potential threat. For instance, a WordPress plugin or theme might be updated to remove a critical vulnerability. If that plugin or theme is used by […]

How 9 Brands With Physical Locations Made Their Services Virtual

How 9 Brands With Physical Locations Made Their Services Virtual

In 2020, the era of digital transformation is in full swing. At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. Meanwhile, 97% learn about businesses online more than anywhere else. While most brands embrace digital transformation and today’s technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. For example, in the last year, we’ve seen beauty experts, career coaches, tax representatives, and even educators begin to schedule online classes or consultations that allow their clients to learn from them without […]

104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

104 Email Marketing Myths, Experiments & Inspiring Tips [Free Guide]

There are a lot of myths out there: For instance, some say the Loch Ness monster is real, and others say lightning strikes in the same place twice. Oftentimes, it’s fun to discuss myths with friends and debate whether or not they’re true.. Sometimes, the most popular myths are debunked by those who really want to know the truth. After all, that was the premise of the show “MythBusters“. Here, we’re going to debunk myths, as well. But, instead of looking at myths about nature or stars, we will look at myths in the marketing world — and, more specifically, those surrounding email marketing. But it’s possible that your company […]

How to Change the Text Color in WordPress (3 Easy Methods)

How to Change the Text Color in WordPress (3 Easy Methods)

Recently, one of our readers asked if there was an easy way to change the text color in WordPress? The answer is yes. You can easily change your font color in WordPress across your whole site, or even just for a single word inside your post content. In this guide, we’ll show you how to easily change the text color in WordPress, step by step. There are lots of reasons why you might want to change the text color in your posts or pages. Maybe you’d like to emphasize a keyword, or perhaps you want to use colored subheadings on a particular page. Alternatively, you might want to change the […]